Mar 17, 2017

Twitter chases Facebook with major video update next week

Richard Drew / AP

Per The Information, Twitter will open up its API (application programming interface) next week to allow publishers to stream live video directly to Twitter. The way it's currently set up, publishers have to strike a deal with Twitter — like PBS did for the Inauguration or what the NFL does for Thursday night games — or publishers can go through the Twitter-owned live streaming app, Periscope. Twitter currently broadcasts roughly 6.6 million hours of live video through Periscope. A direct connection to the platform could increase that number on Twitter significantly.

Why it matters: This is the latest step Twitter is taking to compete with other media distribution giants, primarily Facebook and Snapchat, on live streaming video. Twitter beat out Facebook for NFL content, which draws an average of 3.5 million unique viewers per game. With an increase in live content through an open API, Twitter can expect to see an increase in video engagement, and hopefully revenue. Twitter credits its investment in video for increasing ad engagement 151% last year,

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West Virginia is latest state to delay primary due to coronavirus

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West Virginia Gov. Jim Justice rescheduled the state's May 12 primary election to June 9 on Wednesday, citing fears surrounding the coronavirus pandemic, AP reports.

Why it matters: 23 other states and the District of Columbia haven't held primaries yet. The White House is recommending, for now, that Americans practice social distancing and gather in groups of no more than 10 people — while many states have issued stay-at-home orders.

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Florida governor issues stay-at-home order

Photo: Joe Raedle/Getty Images

Florida Gov. Ron DeSantis ordered a statewide stay-at-home order on Wednesday after the number of coronavirus cases in the state rose to nearly 7,000.

Why it matters: DeSantis has been criticized for declining to order any statewide mandates to curb the spread of coronavirus as Florida — home to a significant elderly population — has increasingly become a hotspot. The order will go into effect Thursday at midnight and last for 30 days.