Jan 21, 2020

Twitch grows bigger than gaming

Reproduced from StreamElements; Table: Axios Visuals

Twitch, the Amazon-owned video-streaming service that got its start with live video-gaming and esports, is expanding into other other verticals.

Why it matters: So many Silicon Valley social and video upstarts debut with a niche purpose, like Twitch with live-streaming esports or Discord with chatting about esports, but eventually broaden in scope as consumers find new uses for them.

The big picture: A growing portion of the hours watched on Twitch now comes from non-gaming categories like video blogging and ASMR videos.

  • Just Chatting, the live vlogging category on Twitch, is close to becoming the second-most popular category on its top games chart, according to a Q4 report from StreamElements, a company that provides tools and resources for live video content creators.

Between the lines: Non-gaming Twitch stars are beginning to develop widespread prominence, while Twitch gamers are becoming celebrities in areas that transcend gaming, like music, art, and video blogging, per Wired.

What's next: Twitch still owns the vast majority of hours watched on live gaming platforms, but Facebook Gaming and Microsoft's Mixer are quickly growing.

Go deeper: Esports, the new social square

Go deeper

Streaming TV explodes

Illustration: Sarah Grillo/Axios

Streaming now accounts for nearly 20% of television consumption for most Americans, almost doubling since 2018, a new report from Nielsen shows.

Why it matters: The data shows how quickly consumers are flocking to streaming as a replacement or complement to traditional TV.

Overwatch League is taking esports local in 2020

Illustration: Aïda Amer/Axios

Over its first two seasons, the Overwatch League's city-based esports franchises played their matches in a designated arena in L.A. This year, the league goes local, with all 20 teams hosting competitions in their home cities. This weekend's hosts: NYC and Dallas.

Why it matters: This home-and-away format represents a giant leap in the maturation of an esports league that eventually wants to look like the NFL, except on an international scale, according to Bobby Kotick, CEO of Activision Blizzard, which developed the game and operates the league.

Go deeperArrowFeb 6, 2020 - Sports

Atari inks deal for game-themed hotels

Photo: Atari

As many as eight Atari-branded hotels will pop up around the country, with the first one breaking ground in Phoenix this year.

The state of play: Austin, Las Vegas, Chicago, Denver, Seattle, San Jose and San Francisco are also in line, reports the Phoenix Business Journal.