Fox Networks Group (Fox News, FX, National Geographic, etc.), Turner (CNN, TNT, TBS, etc.), and Viacom (Nickelodeon, Cartoon Network, MTV, etc.) are creating a joint platform called OpenAP that will allow advertisers to target ads to the same types of people across all of their respective channels.

Odd man out: NBCUniversal, which announced a few weeks ago that it will be selling $1 billion dollars of ad inventory against audience data that is not based on traditional Nielsen ad ratings. NBC also announced last week it's working with Conde Nast and Vox Media on bringing a unified product offering to advertisers, which includes more precise audience targeting.

Why it matters: Until now, there hasn't been a streamlined, unified way for ad buyers to target like-minded audiences across TV networks, because each network uses different ad technologies and audience measurement tools. As TV companies move into digital, they are starting to experiment with ways to offer ad buyers more versatile audience data that is not based on the traditional linear ad format that Nielsen traditionally uses.

Go deeper

Caitlin Owens, author of Vitals
22 mins ago - Health

The coronavirus is starting to crush some hospitals

Illustration: Aïda Amer/Axios

Some states are seeing dangerous levels of coronavirus hospitalizations, with hospitals warning that they could soon become overwhelmed if no action is taken to slow the spread.

Why it matters: Patients can only receive good care if there's enough care to go around — which is one reason why the death rate was so much higher in the spring, some experts say.

Scoop: The Lincoln Project is becoming a media business

Illustration: Eniola Odetunde/Axios

The Lincoln Project is looking to beef up its media business after the election, sources tell Axios.

Driving the news: The group recently signed with the United Talent Agency (UTA) to help build out Lincoln Media and is weighing offers from different television studios, podcast networks and book publishers.

Trump, Biden strategies revealed in final ad push

Data: Bully Pulpit Interactive; Chart: Danielle Alberti/Axios

President Trump is pouring hundreds of thousands of dollars into Facebook ads on the Supreme Court and conservative judges in the final stretch of his campaign, while Joe Biden is spending over a million on voter mobilization, according to an analysis by Axios using data from Bully Pulpit Interactive.

The big picture: Trump's Facebook ad messaging has fluctuated dramatically in conjunction with the news cycle throughout his campaign, while Biden's messaging has been much more consistent, focusing primarily on health care and the economy.