Mar 18, 2017

TV networks team up to offer better ad targeting

Fox Networks Group (Fox News, FX, National Geographic, etc.), Turner (CNN, TNT, TBS, etc.), and Viacom (Nickelodeon, Cartoon Network, MTV, etc.) are creating a joint platform called OpenAP that will allow advertisers to target ads to the same types of people across all of their respective channels.

Odd man out: NBCUniversal, which announced a few weeks ago that it will be selling $1 billion dollars of ad inventory against audience data that is not based on traditional Nielsen ad ratings. NBC also announced last week it's working with Conde Nast and Vox Media on bringing a unified product offering to advertisers, which includes more precise audience targeting.

Why it matters: Until now, there hasn't been a streamlined, unified way for ad buyers to target like-minded audiences across TV networks, because each network uses different ad technologies and audience measurement tools. As TV companies move into digital, they are starting to experiment with ways to offer ad buyers more versatile audience data that is not based on the traditional linear ad format that Nielsen traditionally uses.

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Making sense of the UN's climate conference coronavirus delay

Illustration: Sarah Grillo/Axios

The scuttling of November's pivotal UN climate conference is the starkest sign yet of how coronavirus is throwing a wrench into efforts to combat global warming. But like the wider relationship between the coronavirus and climate initiatives, the ramifications are ... complicated.

Driving the news: UN officials announced Wednesday that the annual summit to be held in Glasgow, Scotland, is postponed until some unknown time next year.

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9 a.m. ET: 952,171 — Total deaths: 48,320 — Total recoveries: 202,541Map.
  2. U.S.: Total confirmed cases as of 9 a.m. ET: 216,722 — Total deaths: 5,137 — Total recoveries: 8,672Map.
  3. Stimulus updates: Social Security recipients won't need to file a tax return to receive their checks.
  4. Jobs update: 6.6 million people filed for unemployment last week, a staggering number that eclipses the record set on March 26.
  5. Health updates: The Trump administration won't reopen enrollment for ACA marketplaces this year.
  6. National updates: The Grand Canyon closed after a resident tested positive for coronavirus.
  7. World update: Israeli Prime Minister Benjamin Netanyahu re-entered self-quarantine after his health minister tested positive for coronavirus.
  8. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

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The weirdest NBA draft ever

Table: Axios Visuals

The 2020 NBA draft was already shaping up to be the weirdest draft in years, and now that the coronavirus pandemic has disrupted the sports world, it could be the weirdest draft ever.

Why it matters: While most drafts have a clear hierarchy by the time April rolls around, this draft does not. There's no reliable No. 1 pick, almost every top-10 prospect has a glaring weakness and the global sports hiatus has shrouded the whole class in mystery.

Go deeperArrow42 mins ago - Sports