Fox Networks Group (Fox News, FX, National Geographic, etc.), Turner (CNN, TNT, TBS, etc.), and Viacom (Nickelodeon, Cartoon Network, MTV, etc.) are creating a joint platform called OpenAP that will allow advertisers to target ads to the same types of people across all of their respective channels.

Odd man out: NBCUniversal, which announced a few weeks ago that it will be selling $1 billion dollars of ad inventory against audience data that is not based on traditional Nielsen ad ratings. NBC also announced last week it's working with Conde Nast and Vox Media on bringing a unified product offering to advertisers, which includes more precise audience targeting.

Why it matters: Until now, there hasn't been a streamlined, unified way for ad buyers to target like-minded audiences across TV networks, because each network uses different ad technologies and audience measurement tools. As TV companies move into digital, they are starting to experiment with ways to offer ad buyers more versatile audience data that is not based on the traditional linear ad format that Nielsen traditionally uses.

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Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 11:30 a.m. ET: 11,304,534 — Total deaths: 531,659 — Total recoveries — 6,111,195Map.
  2. U.S.: Total confirmed cases as of 11:30 a.m. ET: 2,841,124 — Total deaths: 129,689 — Total recoveries: 894,325 — Total tested: 34,858,427Map.
  3. States: Photos of America's pandemic July 4 ICU beds in Arizona hot spot near capacity.
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Trump extends PPP application deadlineNew Jersey gov. wants national face mask requirement
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: 31 MLB players test positive as workouts resume.
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.
3 hours ago - Sports

Sports return stalked by coronavirus

Tampa Bay Rays left fielder Austin Meadows bumps elbows Friday during a workout at Tropicana Field. Photo: Kim Klement/USA Today Sports via Reuters

When MLB teams arrived at the ballpark this weekend for the first summer workouts of 2020, the comforting sounds of baseball brought smiles to players' faces.

Between the lines: Even the loudest crack of the bat couldn't mask the eerie silence or distract from the ever-present coronavirus threat.

4 hours ago - Health

239 scientists call on WHO to recognize coronavirus as airborne

People walk at the boardwalk in Venice Beach. Photo: Apu Gomes/AFP via Getty Images

A group of 239 scientists in 32 countries is calling for the World Health Organization to revise its recommendations to account for airborne transmission as a significant factor in how the coronavirus spreads, the New York Times reports.

The big picture: The WHO has said the virus mainly spreads via large respiratory droplets that fall to the ground once they've been discharged in coughs and sneezes. But the scientists say evidence shows the virus can spread from smaller particles that linger in air indoors.