Oct 3, 2017

TV commercials keep shrinking

Data: Nielsen 2017 Commercial & Advertising Update; Chart: Andrew Witherspoon

Commercials of non-traditional lengths have been increasing. Almost 6% of all commercials aren't 10-, 15-, 30-, or 60-seconds long during the first half of 2017, according to Nielsen's 2017 Commercial & Advertising Update.

  • Avg. primetime commercial on broadcast last season: 14:37 minutes
  • Avg. primetime commercial on cable last season: 16:08 minutes

On TV, Fox debuted the first six-second ads earlier this year at the Teen Choice Awards for reportedly $75,000 each. Online, social giants like Facebook and Snapchat are commissioning research that touts the effectiveness of ads in the first two seconds.

TV commercials struggle to reach millennials: Per Adobe's latest Media Habits Survey provided exclusively to Axios, between 34% and 49% of viewers constantly use another screen when commercials are on TV and 79% of millennials are distracted by other devices during commercial breaks either "most of the time" or "all of the time."

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99% of the Trump campaign's TV ads this year discussed impeachment

President Trump speaking on Dec. 21. Photo: Nicholas Kamm/AFP via Getty Images

More than 99% of the Trump campaign's TV ads this year discussed impeachment, as tallied by the nonpartisan Wesleyan Media Project. Over the past three months, the Trump campaign talked impeachment in 4,594 television ads, costing $4.4 million.

Why it matters: This is a vivid new illustration of the alacrity with which the Trump campaign is embracing the stain of impeachment to raise money, rev up the base and try to build a head of steam against whoever emerges as the Democratic nominee.

Go deeperArrowDec 22, 2019

TiVo unveils its (tiny) new video streaming device at CES

Photo: TiVo

TiVo at this year's CES show in Las Vegas unveiled a new low-cost device that would compete directly against the likes of Roku and Apple TV, marking a pivot to what the company says is its future.

Why it matters: When TiVo debuted its iconic digital video recorder 21 years ago at this very same gadget trade show, recording video and skipping commercials marked a revolution in consumer control over how and when to watch TV. But things have greatly changed since then.

Go deeperArrowJan 7, 2020

A decline in business lending shows the impact of manufacturing's struggles

Data: Federal Reserve Bank of St. Louis; Chart: Axios Visuals

U.S. commercial and industrial lending fell by $9 billion in December, the largest drop in nearly three years, and the total amount of C&I loans declined to levels last seen in May, data from the St. Louis Fed shows.

Why it matters: The decline in lending to commercial and industrial businesses is the latest sign that the recession in U.S. manufacturing and continued struggles in goods-producing sectors of the economy are spreading. The Commerce Department reported that U.S. business investment had contracted for six straight months as of the third quarter, and had the biggest drop since the end of 2015 in Q3.

Go deeper: Manufacturing should bounce back in 2020

Keep ReadingArrowJan 15, 2020