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Illulstration: Lazaro Gamio/Axios

The TV analytics market size is expected to grow from nearly $2 billion in 2018 to $4.2 billion by 2023, per a new market research report from MarketsandMarkets.

Why it matters: As TV goes digital, there is a growing need to better analyze data that is being used to fuel advertising campaigns, and the data used to measure how they perform.

Between the lines: New companies are building products to get more advertisers immersed in the digital television advertising ecosystem. The TV analytics market has more room to grow in its transmission types such as cable, satellite, applications in smart TVs, and over the top devices like Amazon Fire Sticks.

  • Digital TV ad buying, or "audience-based" ad buying, is still a very small portion of overall TV ad-buying, roughly 10%.

Go deeper: The big picture: TV advertising is slowly going digital

Go deeper

Updated 5 mins ago - World

In photos: Pope Francis spreads message of peace on first trip to Iraq

Iraqis dressed in traditional outfits greet Pope Francis upon his arrival at Erbil airport, in the capital of the northern Iraqi Kurdish autonomous region, on March 7. Photo: Safin Hamed/AFP via Getty Images

Pope Francis was on Sunday visiting northern areas of Iraq once held by Islamic State militants.

Why it matters: This is the first-ever papal trip to Iraq.

Cuomo faces fresh misconduct allegations from former aides

New York Gov. Andrew Cuomo during a February press conference in New York City. Photo: Seth Wenig/Pool/AFP via Getty Images

The office of New York Gov. Andrew Cuomo (D) was on Saturday facing fresh accusations of misconduct against his staff, including further allegations of inappropriate behavior against two more women. His office denies the claims.

Driving the news: The Washington Post reported Cuomo allegedly embraced an aide when he led the U.S. Department of Housing and Urban Development and that two male staffers who worked for him in the governor's office accused him of routinely berating them "with explicit language."

In photos: Protesters rally for George Floyd ahead of Derek Chauvin's trial

Chaz Neal, a Redwing community activist, outside the Minnesota Governor's residence during a protest in support of George Floyd in St.Paul, Minnesota, on March 6. Photo: Kerem Yucel/AFP via Getty Images

Dozens of protesters were rallying outside the Minnesota governor's mansion in St Paul Saturday, urging justice for George Floyd ahead of former Minneapolis police officer Derek Chauvin's trial over the 46-year-old's death.

The big picture: Chauvin faces charges for second-degree murder and manslaughter over Floyd's death last May, which ignited massive nationwide and global protests against racism and for police reform. His trial is due to start this Monday, with jury selection procedures.