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Illulstration: Lazaro Gamio/Axios

The TV analytics market size is expected to grow from nearly $2 billion in 2018 to $4.2 billion by 2023, per a new market research report from MarketsandMarkets.

Why it matters: As TV goes digital, there is a growing need to better analyze data that is being used to fuel advertising campaigns, and the data used to measure how they perform.

Between the lines: New companies are building products to get more advertisers immersed in the digital television advertising ecosystem. The TV analytics market has more room to grow in its transmission types such as cable, satellite, applications in smart TVs, and over the top devices like Amazon Fire Sticks.

  • Digital TV ad buying, or "audience-based" ad buying, is still a very small portion of overall TV ad-buying, roughly 10%.

Go deeper: The big picture: TV advertising is slowly going digital

Go deeper

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Large coronavirus outbreaks leading to high death rates — Coronavirus cases are at an all-time high ahead of Election Day — U.S. tops 88,000 COVID-19 cases, setting new single-day record.
  2. Politics: States beg for Warp Speed billions.
  3. World: Taiwan reaches a record 200 days with no local coronavirus cases.
  4. 🎧Podcast: The vaccine race turns toward nationalism.

Technical glitch in Facebook's ad tools creates political firestorm

Facebook CEO Mark Zuckerberg. Photo: SOPA Images / Contributor

Facebook said late Thursday that a mix of "technical problems" and confusion among advertisers around its new political ad ban rules caused issues affecting ad campaigns of both parties.

Why it matters: A report out Thursday morning suggested the ad tools were causing campaign ads, even those that adhered to Facebook's new rules, to be paused. Very quickly, political campaigners began asserting the tech giant was enforcing policies in a way that was biased against their campaigns.

8 hours ago - Health

States beg for Warp Speed billions

A COVID-19 drive-thru testing center yesterday at Hard Rock Stadium in Miami Gardens. Photo: David Santiago/Miami Herald via AP

Operation Warp Speed has an Achilles' heel: States need billions to distribute vaccines — and many say they don't have the cash.

Why it matters: The first emergency use authorization could come as soon as next month, but vaccines require funding for workers, shipping and handling, and for reserving spaces for vaccination sites.