Dec 17, 2019 - Economy & Business

The Olympics and the 2020 election are saving next year's TV advertising sales

Data: MAGNA Advertising; Table: Andrew Witherspoon/Axios

If it weren't for the Olympics and the election next year, TV advertising sales would be down again next year, according to MAGNA, an advertising firm.

Why it matters: Engaged live audiences have become a commodity for advertisers, and they are willing to spend big.

  • In total, $10 billion is expected to be spent around the 2020 election cycle. That should help push local TV advertising spend to over $20 billion in the U.S. next year.

Driving the news: NBC Sports has sold $1 billion in national ad sales for Olympics, executives said on a call last week. The company is on track to beat its prior record of $1.2 billion in domestic ad sales during the Rio 2016 games.

  • NBC advertising executives noted NBC Olympics’ coverage of Rio in 2016 across all of its television platforms "delivered more than 3x the gross audience of the five major pro championships combined that year – the Super Bowl, NBA Finals, Stanley Cup Final, World Series, and NASCAR Homestead."

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Bloomberg, Trump each secure $10 million Super Bowl ad slots

Left photo: Melissa Sue Gerrits/Getty Images. Right photo: JEFF KOWALSKY/AFP via Getty Images.

Michael Bloomberg and President Trump's 2020 campaigns have both secured 60-second advertising spots during the Super Bowl on Feb. 2 at a likely cost of at least $10 million each, Politico reports.

Why it matters: The buy highlights Bloomberg's massive spending power, as the billionaire continues to pump millions of his own money into his campaign. And it's just the start of what's likely to be a huge spending year for Trump.

Go deeperArrowUpdated Jan 7, 2020

NBCU's new streaming service Peacock goes all in on ads

Illustration: Eniola Odetunde/Axios

NBCUniversal unveiled parts of its new streaming service, Peacock, to investors in New York Thursday, promising a consumer-friendly advertising experience that would set it apart from its many competitors.

Why it matters: Unlike some of its entertainment rivals, NBCU plans to make its service mostly free to consumers, supporting it through advertising instead. Netflix and Disney, who are considered the two streaming titans to beat, are ad-free.

Go deeperArrowJan 16, 2020

Tokyo 2020 Olympics tickets are selling like crazy

The National Stadium in Tokyo during a media tour following its completion in December. Photo: Behrouz Mehri/AFP via Getty Images

After recent Olympics in Russia, South Korea and Brazil struggled with attendance, tickets to this summer's Tokyo Games, which open July 24, are selling like gangbusters.

Demand in the U.S.: Another batch of U.S.-market tickets were released yesterday after the previous batches in June, July and October all sold out within three hours. (Just checked online, almost every event is sold out).

Go deeperArrowJan 17, 2020 - Sports