Data: SimilarWeb; Chart: Naema Ahmed/Axios

Traffic to President Trump's presidential campaign website is more than 4x greater than traffic to Joe Biden's presidential campaign website, thanks in large part to traffic referrals from right-wing outlets like The Gateway Pundit and Citizen Free Press, according to data from SimilarWeb.

Why it matters: The data speaks to the enormous role the far-right web plays in promoting the president's ideas and his re-election campaign.

  • Web traffic to campaign websites is important because it can help campaigns fundraise, sell merchandise, and rally enthusiasm amongst voters.

Details: Nearly 60% of traffic to Trump's website from May to July of this year came from The Gateway Pundit, a far-right news and opinion website that has a reputation for spreading falsehoods and conspiracies, and Citizen Free Press, a fringe-right website that links out to stories using hyper-partisan headlines.

  • Meanwhile, the majority of traffic to Joe Biden's website (over 65%) in May and June came from the Democrats' online fundraising platform ActBlue.
  • Small percentages of traffic also come from mainstream news websites.
Data: SimilarWeb; Chart: Naema Ahmed/Axios

What they're saying: “It is no secret that Donald Trump and his campaign cultivate the dark, hardcore rightwing fringes of the internet so they can escape reality," says Andrew Bates, Director of Rapid Response for the Biden campaign.

  • "In the real world, distraught Americans are desperately searching for Donald Trump's somehow-still-nonexistent strategy to pull us out of this catastrophe of his own making -- even after his failed leadership has claimed over 160,000 lives, cost tens of millions their jobs, and left the United States the hardest hit nation by the pandemic in the entire world," says Bates.
  • A source close to the Trump campaign says that according to the campaign's internal metrics, WinRed — the Republicans' online fundraising tool — is a top traffic referrer to Trump's site.

Go deeper

Updated Oct 21, 2020 - Politics & Policy

Trump campaign reports shrinking cash haul to FEC

President Trump during a campaign rally at the Erie International Airport on Wednesday in Erie, Pa. Photo: Noah Riffe/Anadolu Agency via Getty Images

President Trump's re-election campaign had $63.1 million in the bank by the end of September after spending some $139 million that month, filings to the Federal Election Commission Tuesday night show.

Why it matters: The Trump campaign reported having $121 million in cash and $900,000 in debts the previous month. Trump's campaign and the shared Republican committees had just over $251 million at the start of October.

Biden draws more online engagement as election draws near

Data: Conviva; Chart: Axios Visuals

New data from media intelligence company Conviva finds that Joe Biden has begun to draw more engagement per post on Twitter than President Trump.

  • There's been a steady increase by Biden in the monthly averages of engagements per post, average engagements per video, and follower adds since the beginning of the year.
  • This past month, Biden passed Trump in all three metrics. (The Conviva data only includes retweets and likes, not quote tweets.)
Dion Rabouin, author of Markets
Oct 20, 2020 - Economy & Business

The 2020 holiday season may just kill Main Street

Illustration: Eniola Odetunde/Axios

Online retail and e-commerce have been chipping away at brick-and-mortar businesses over the years but the combination of the coronavirus pandemic and the 2020 holiday season may prove to be a knockout blow.

The state of play: Anxious consumers say financial concerns and health worries will push them to spend less money this year and to do more of their limited spending online.

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