After rapper Kanye West tweeted support for President Trump and Trump tweeted back, an administration official told me:
"Kanye has unquestionable cred. This is the 'George Bush doesn't care about black people' guy [a Kanye comment after Katrina]. ... He genuinely moves the culture. And we all know DJT believes — correctly — that culture matters way more than politics. ... These are legit Republican President of the United States talking points being said by rappers! What a time to be alive."
A White House official added: "From Kanye's move, other boldness will flow."