Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
President Trump's campaign has poured millions of ad dollars into issues that resonate with his base. Immigration was the driver. Now, it's impeachment.
Why it matters: This is a stark reflection of Trump's fight-like-hell gambit.
The big picture: It's not just Trump — this is a party-wide effort to cash in.
- The House and Senate Republican committees are also putting the majority of their digital ad dollars behind impeachment.
- In ads targeted to his home state of Kentucky, Senate Majority Leader Mitch McConnell, who's up for re-election next year, is running ads that say impeachment will fail "with me as majority leader."
The other side: Democrats continue to run ads about a wider array of topics, including health care, dark money, the Republican leadership and Trump.
Go deeper: Trump's burn-down-the-House plan