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Trump speaking to reporters in the White House on Thanksgiving. Photo: Erin Schaff - Pool/Getty Images

President Trump is likely to announce he'll run again in 2024, perhaps before this term even ends, sources tell Axios.

Why it matters: Trump has already set in motion two important strategies to stay relevant and freeze out other Republican rivals. 

On Tuesday night, Trump was explicit about his 2024 vow, telling guests at a White House holiday party, as tweeted by CNN's Kaitlan Collins:

  • "It’s been an amazing four years. We are trying to do another four years. Otherwise, I'll see you in four years."

The plan: Trump has made plain he'll fight to keep his ally Ronna McDaniel as head of the RNC, giving him tight control over party HQ.

  • The president has raised $170 million for his "Election Defense Fund" and political operation — of which, the N.Y. Times points out, $125 million+ goes to a PAC that Trump set up in mid-November, Save America, and can be used for future travel and other political activity.

The intrigue: Trump’s 2024 rivals privately tell Axios they assume Trump's power will fade post-White House, giving them hope they can still run.

Reality check: Several allies who talk regularly to Trump told Axios they believe he'll announce for 2024, but ultimately not make the run because of what one Republican close to Trump called "hurdles he has never before experienced."

  • "I think he will have more trouble than he can begin to imagine," the Republican said. "No one is going to let him have a free pass in the primary."
  • "The only question left open is whether the media will give up their addiction to him or not — that will determine a great deal."

When Axios asked if that was a reference more to political trouble, financial trouble or legal trouble, the person replied: "Yes."

  • But announcing would complicate moves by 2024 rivals and would feed Trump his drug — coverage.

The bottom line: Money + machinery = power. 

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Go deeper

The week the Trump show ended

Data: NewsWhip; Chart: Andrew Witherspoon/Axios

Donald Trump was eclipsed in media attention last week by President Biden for the first time since Trump took office, according to viewership data on the internet, on social media and on cable news.

Why it matters: After Trump crowded out nearly every other news figure and topic for five years, momentum of the new administration took hold last week and the former president retreated, partly by choice and partly by being forced off the big platforms.

Updated 2 hours ago - World

500 Hong Kong police officers raid pro-democracy newspaper

Chief Operations Officer Chow Tat Kuen (front 2nd R) is escorted by police from the Apple Daily newspaper offices before being put into a waiting vehicle in Hong Kong on Thursday. Photo: Anthony Wallace/AFP via Getty Images

Hong Kong's Apple Daily said 500 police officers searched the pro-democracy newspaper's offices and arrested five senior executives on Thursday.

Why it matters: The arrests of the paper's chief editor, Ryan Law, along with its chief operating officer, two other editors and the CEO of Next Digital, which operates Apple Daily, were made under China's national security law — which gives the government broad power to limit people's political freedom.

World Bank rejects El Salvador's request to help implement bitcoin

President Nayib Bukele, giving a speech in El Salvador's legislative assembly in San Salvado earlier this month, pushed for bitcoin to become legal tender. Photo: Emerson Flores/APHOTOGRAFIA/Getty Images

The World Bank has rejected the government of El Salvador's request to help the country implement Bitcoin as legal tender, Reuters first reported late Wednesday.

Why it matters: The international lender's rejection could hamper the government's goal of making the digital currency accepted across the country within three months.