Traditional networks revamp offerings for digital consumption
Illustration: Axios Visuals
As the TV news market rapidly transforms, traditional networks are revamping their offerings, with new channels, features and distribution deals designed for digital consumption.
Driving the news: Altice has launched News 12+, a local equivalent of a headline news channel. The product is basically meant for out-of-home television viewing at bars, restaurants and shops in the New York metropolitan area where the News 12 franchises operate.
- The station will have ongoing news, hyperlocal updates, traffic and weather as well as a few exclusive shows — similar to the type of network content that is available in the back of taxis.
- Bloomberg recently launched "Bloomberg TV+" — which is basically a digital streaming version of its TV service, that can be viewed on mobile or computer screens, per AdWeek.
The big picture: In an era where every media company is trying to remake itself, there are now more "TV+" options than ever before.
- Disney launched "ESPN+," a digital subscription version of its flagship network last year.
- It also plans to launch "Disney+," a subscription service that gives users access to most of its content library.
- Apple says "Apple TV+" will launch this fall as a subscription TV service with original content available on-demand or offline.
- There are plenty of other "plusses" to go around, from "The CW Plus" to "Fox Soccer Plus."