Expand chart
Data: CrowdTangle, Nov. 17, 2018, to Feb. 17, 2019; Table: Axios Visuals

Despite having less than half of Facebook's monthly active users (MAUs), Instagram's top 10 accounts generate more than 6 times more interactions than Facebook's most-engaged accounts, according to data from CrowdTangle between Nov. 17-Feb. 17.

Why it matters: These numbers illustrate the level of engagement Instagram has captured. The disadvantage in MAUs can be overcome if users come to the platform more times in a day, spend more time when on the app, and engage more while there.

By the numbers: The most recently reported MAU numbers have Facebook at 2.32 billion (Jan. 2019), Instagram at 1 billion (June 2018) and Twitter at 326 million (Oct. 2018).

  • Instagram's top 10 accounts generated 6 billion interactions (likes + comments) vs. Facebook's 922 million (reactions + comments + shares) vs. Twitter's 398 million (retweets plus likes).

Samples of high-performing posts:

Instagram:

  1. WorldStar Hip Hop — Viral videos
  2. 9Gag — Hong Kong-based viral video and meme publisher
  3. The Shade Room — Celebrity news and. gossip
  4. Kylie Jenner
  5. 433 — Dutch-owned soccer account
  6. Ariana Grande
  7. NBA
  8. Cristiano Ronaldo
  9. Bleacher Report
  10. House of Highlights

Facebook:

  1. LADbible — British viral content publisher.
  2. Cifras — Brazilian viral content publisher.
  3. UNILAD — British viral content publisher now owned by LADBible.
  4. Womenworking.com — Inspiration-centric women's lifestyle company.
  5. Todo Imagenes — Page for Spanish, female-oriented publisher Ohmirevista.
  6. Fox News
  7. Memes — Meme and viral content page.
  8. 9Gag
  9. Khaosod — Thai media publisher.
  10. Power of Positivity — Inspiration and lifestyle content publisher.

Twitter:

  1. @BTS_twt — BTS: K-Pop group.
  2. Donald Trump
  3. Ariana Grande
  4. @bts_bighit — Another BTS account
  5. Bleacher Report.
  6. Alexandria Ocasio-Cortez
  7. Got7 — K-Pop group
  8. Miley Cyrus
  9. Charlie Kirk — right-wing activist
  10. Shane Dawson — YouTube star

Editor's note: This chart and story were corrected on Feb. 22 to reflect a more complete dataset from CrowdTangle.

Go deeper

3 hours ago - Health

15 states broke single-day coronavirus records this week

Data: Compiled from state health departments by Axios; Map: Danielle Alberti/Axios

At least 15 states broke their single-day novel coronavirus infection records this week, according to state health department data reviewed by Axios.

The big picture: The number of coronavirus cases increased in the vast majority of states over the last week, and decreased in only two states plus the District of Columbia, Axios' Andrew Withershoop and Caitlin Owens report.

Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 3 p.m. ET: 11,143,945 — Total deaths: 527,681 — Total recoveries — 6,004,593Map.
  2. U.S.: Total confirmed cases as of 3 p.m. ET: 2,818,588 — Total deaths: 129,584 — Total recoveries: 883,561 — Total tested: 34,213,497Map.
  3. States: Photos of America's pandemic July 4 ICU beds in Arizona's hot spot reach near capacity.
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Trump extends PPP application deadlineKimberly Guilfoyle tests positive.
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: 31 MLB players test positive as workouts resume.
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.
4 hours ago - Health

In photos: America celebrates July 4 during global pandemic

Photo: Francine Orr/Los Angeles Times/Getty Images

The U.S. has already celebrated Easter, graduations and so much more during the coronavirus pandemic, and now it can add July 4 to the list.

The state of play: Axios' Stef Kight writes public parades and fireworks displays around much of the country are being canceled to prevent mass gatherings where the virus could spread. Hot-dog contests and concerts will play to empty stands and virtual audiences — all while American pride treads an all-time low.