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Expand chart
Data: CrowdTangle, Nov. 17, 2018, to Feb. 17, 2019; Table: Axios Visuals

Despite having less than half of Facebook's monthly active users (MAUs), Instagram's top 10 accounts generate more than 6 times more interactions than Facebook's most-engaged accounts, according to data from CrowdTangle between Nov. 17-Feb. 17.

Why it matters: These numbers illustrate the level of engagement Instagram has captured. The disadvantage in MAUs can be overcome if users come to the platform more times in a day, spend more time when on the app, and engage more while there.

By the numbers: The most recently reported MAU numbers have Facebook at 2.32 billion (Jan. 2019), Instagram at 1 billion (June 2018) and Twitter at 326 million (Oct. 2018).

  • Instagram's top 10 accounts generated 6 billion interactions (likes + comments) vs. Facebook's 922 million (reactions + comments + shares) vs. Twitter's 398 million (retweets plus likes).

Samples of high-performing posts:

Instagram:

  1. WorldStar Hip Hop — Viral videos
  2. 9Gag — Hong Kong-based viral video and meme publisher
  3. The Shade Room — Celebrity news and. gossip
  4. Kylie Jenner
  5. 433 — Dutch-owned soccer account
  6. Ariana Grande
  7. NBA
  8. Cristiano Ronaldo
  9. Bleacher Report
  10. House of Highlights

Facebook:

  1. LADbible — British viral content publisher.
  2. Cifras — Brazilian viral content publisher.
  3. UNILAD — British viral content publisher now owned by LADBible.
  4. Womenworking.com — Inspiration-centric women's lifestyle company.
  5. Todo Imagenes — Page for Spanish, female-oriented publisher Ohmirevista.
  6. Fox News
  7. Memes — Meme and viral content page.
  8. 9Gag
  9. Khaosod — Thai media publisher.
  10. Power of Positivity — Inspiration and lifestyle content publisher.

Twitter:

  1. @BTS_twt — BTS: K-Pop group.
  2. Donald Trump
  3. Ariana Grande
  4. @bts_bighit — Another BTS account
  5. Bleacher Report.
  6. Alexandria Ocasio-Cortez
  7. Got7 — K-Pop group
  8. Miley Cyrus
  9. Charlie Kirk — right-wing activist
  10. Shane Dawson — YouTube star

Editor's note: This chart and story were corrected on Feb. 22 to reflect a more complete dataset from CrowdTangle.

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Driving the news: Violence escalated this week after Israelis intensified efforts to evict Palestinians from their homes in Jerusalem. Hamas fired rockets and Israel massed troops, leaving more than 125 Palestinians and seven people in Israel dead.

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Why it matters: Uber is one of the biggest ride hailing companies in the world. Its decisions impact the millions that use the platform, where drivers and riders alike say they have experienced racism.