Religion of Sports Media, a startup whose co-founders include Tom Brady and Michael Strahan, has raised $3 million in a venture capital round co-led by Advancit Capital and Courtside Ventures.

• This is the sports storytelling company responsible for the recent Tom vs. Time series on Facebook.

Deepen Parikh of Courtside Ventures tells Axios why the startup sought outside capital: "The founders are all actively involved and participated in the round, but are serious about building a much larger company so they wanted to bring in strategic expertise and aligned partners."