Illustration: Rebecca Zisser/Axios

The Food and Drug Administration yesterday cleared Philip Morris' iQOS, a new tobacco device designed as an alternative to traditional cigarettes — an announcement that falls smack-dab in the middle of a swelling push to control the fallout from Juul, another cigarette alternative.

Driving the news: The iQOS — which heats up sticks of tobacco instead of burning them — is in existence largely for the same reason as e-cigarettes. The FDA said it was cleared because "the products produce fewer or lower levels of some toxins than combustible cigarettes" and "IQOS users may be able to completely transition away from combustible cigarettes."

Yes, but: The effort to curb the teenage vaping epidemic has momentum largely thanks to former FDA commissioner Scott Gottlieb.

  • The FDA said that it has put strict marketing rules in place to prevent youth use of the new iQOS device.
  • It also made clear that the product is not "approved," as "all tobacco products are potentially harmful and addictive."

Meanwhile: Yesterday, a bipartisan group of both House and Senate members introduced a bill to raise the federal smoking age to 21.

  • One of the bill's sponsors, Rep. Diana DeGette, took a shot at previously introduced legislation. "Unlike other bills drafted by the industry, our bill has no special-interest carve-outs or limitations on state and local governments," she said in a statement.
  • One such proposal, announced by Majority Leader Mitch McConnell, has come under fire for being tobacco-friendly, Politico reported.

Go deeper: Read the FDA's formal vaping proposal

— Correction: An earlier version of this story said McConnell has introduced a bill to raise the federal age limit for buying tobacco. He has announced that proposal but has not yet introduced it as a bill.

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Global: Total confirmed cases as of 6:30 a.m. ET: 30,199,007 — Total deaths: 946,490— Total recoveries: 20,544, 967Map
  2. U.S.: Total confirmed cases as of 6:30 a.m. ET: 6,675,593 — Total deaths: 197,644 — Total recoveries: 2,540,334 — Total tests: 90,710,730Map
  3. Politics: Former Pence aide says she plans to vote for Joe Biden, accusing Trump of costing lives in his coronavirus response.
  4. Health: Pew: 49% of Americans wouldn't get COVID-19 vaccine if available today Pandemic may cause cancer uptick The risks of moving too fast on a vaccine — COVID-19 racial disparities extend to health coverage losses.
  5. Business: Retail sales return to pre-coronavirus trend.
Mike Allen, author of AM
2 hours ago - Politics & Policy

Scoop: Mike Bloomberg's anti-chaos theory

CNN's Anderson Cooper questions Joe Biden last night at a drive-in town hall in Moosic, Pa., outside Scranton. Photo: CNN

Mike Bloomberg's $100 million Florida blitz begins today and will continue "wall to wall" in all 10 TV markets through Election Day, advisers tell me.

Why it matters: Bloomberg thinks that Joe Biden putting away Florida is the most feasible way to head off the national chaos we could have if the outcome of Trump v. Biden remained uncertain long after Election Day.

Biden's hardline Russia reset

Photo Illustration: Eniola Odetunde/Axios. Getty Images photos: Mark Reinstein

When he talks about Russia, Joe Biden has sounded like Ronald Reagan all summer, setting up a potential Day 1 confrontation with Russian President Vladimir Putin if Biden were to win.

Why it matters: Biden has promised a forceful response against Russia for both election interference and alleged bounty payments to target American troops in Afghanistan. But being tougher than President Trump could be the easy part. The risk is overdoing it and making diplomacy impossible.