Tony Fischer/Flickr

Time Inc. announced Friday that it no longer plans to sell itself, and will instead focus on its strategic growth plan — growing its digital audience and revenues through native content, diversifying its revenue stream through streaming opportunities and events, enhancing automated advertising opportunities and restructuring its cost structure.

Why it matters: Time Inc. has been flirting with a sale for months, and asked potential buyers to submit offers a little over a month ago. The bait-and-switch decision points to Time's inability to find a buyer. Reports surfaced last month that a bid by presumed front-runner for the acquisition, Meredith Corp., was dropped after it was initially rejected by Time last November.

For investors: Stocks fell 19% Friday morning in light of the announcement. Shares were valued at $17.55 USD, up nearly 40% percent since November, when they initially asked for bids in February.

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Trump campaign goes all in on Pennsylvania

Trump poster in Scranton, Pennsylvania. Photo: Robert Nickelsberg/Getty Images

The president's campaign is placing more importance on Pennsylvania amid growing concern that his chances of clinching Wisconsin are slipping, Trump campaign sources tell Axios.

Driving the news: Pennsylvania, which has 20 electoral votes, twice Wisconsin's number, actually has been trending higher in recent public and internal polling, a welcome development for the campaign.

Inside Biden's Supreme Court strategy

Joe Biden enters the hall at the National Constitution Center. Photo: Roberto Schmidt/AFP via Getty Images

Joe Biden’s closing argument will shift to a dominant emphasis on health care, turning the looming Supreme Court fight into a referendum on coverage and pre-existing conditions, officials tell Axios.

Why it matters: Biden aides believed they were winning when the race was about the coronavirus pandemic. Now they plan to use the Supreme Court opening as a raucous new field for a health care fight, returning to a theme that gave Democrats big midterm wins in 2018.

RBG death shifts social media conversation

Data: NewsWhip; Chart: Andrew Witherspoon/Axios

Ruth Bader Ginsburg-related social media interactions dwarfed all other topics this week — a departure from a run of weeks where, other than the coronavirus, violence in cities was the dominant storyline.

The big picture: In just two days, there were 41 million interactions (likes, comments or shares) on stories about the late Supreme Court justice, according to exclusive NewsWhip data.