Tim Cook: “When I think about the big things, I think about AR”
Marcio Jose Sanchez / AP
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor Megan Murphy: "You've talked a lot about augmented reality at the heart of the company's future. How do you see AR moving forward?"
Apple CEO, Tim Cook:
"I think it is profound. I am so excited about it, I just want to yell out and scream. ... We've talked to IKEA, and they have 3D images of their furniture line. You're talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home. You can take that idea and begin to think this is something that stretches from enterprise to consumer. There's not a lot of things that do that."
"What's been your experience of working with Donald Trump?"
Cook: "I've pushed hard on immigration. We clearly have a very different view on things in that area. I've pushed on climate. We have a different view there. ... We're dramatically different. I hope there's some areas where we're not. His focus on jobs is good. So we'll see.
"At the end of the day, I'm not a person who's going to walk away and say, 'If you don't do what I want, I leave.' I'm not on a council, so I don't have those kind of decisions. But I care deeply about America. I want America to do well. America's more important than bloody politics from my point of view."
Letter from Murphy on the relaunch of Bloomberg Businessweek: "The new Bloomberg Businessweek is more global, with American, European, and Asian editions. ... A redesigned app [features] a curated selection of daily content, customized for readers by region."