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How Tim Cook decides when to speak out

Photo: Marcio Jose Sanchez/AP

Apple CEO Tim Cook said in San Francisco last evening that the company will continue speaking out on issues that include education, privacy, human rights, immigration and the environment because the company has special expertise and "something to offer in those spaces."

What he's saying: "I don't want Apple to be another talking head, right? We should only speak when we have certain knowledge to bring to the subject ... It's not enough to be a large company."