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Optimistic, Tim Cook says Apple is "rolling the dice" on future plans

Apple CEO Tim Cook. Photo: Stephanie Keith/Getty Images

At Apple's yearly meeting on Friday, CEO Tim Cook said the company intends to lower the price of its MacBook Air, add supplemental health features to its smartwatch and ramp up its augmented reality, reports Bloomberg.

Between the lines: Cook repeated his expectation that the tech company is on track to double revenue by adding services to its fleet of offerings within the next year. But Apple investors eagerly await the company's next success story as interest in the iPhone wanes and the company just endured its first holiday sales slump in 17 years.

Go deeper: Apple move to ARM-based Macs creates uncertainty