Apple CEO Tim Cook. Photo: Apple

To the degree that people are concerned about the amount of data being collected by Big Tech, Apple would seem to be the big beneficiary. It gets its money from selling products (and to a lesser degree content and services) rather than through advertising.

Why now: It's a point CEO Tim Cook has been driving home after Facebook's big privacy lapse, including during an interview on Wednesday with Recode's Kara Swisher, when he said:

"The truth is, we could make a ton of money if we monetized our customer — if our customer was our product. We’ve elected not to do that."

Not so fast: As well positioned as Apple is, it faces one big obstacle: Privacy tends to be a very tough sell.

  • Historically, people have gladly traded less privacy in exchange for greater utility and added features. Plus, privacy, like security, is tough to see — we pay attention to it only when it goes away.
  • Also, Apple isn't exactly in the same business as Facebook and Google. The iPhone might get some boost over Android if consumers start paying more attention to privacy. But Apple doesn't compete directly with Facebook or even with most of Google's online services.

Another possible winner: To the degree that consumers do shift toward favoring companies with stronger privacy protections, another potential beneficiary is Microsoft. While it does make money from advertising, its history of regulation has made the company more privacy focused than its rivals.

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Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 9:30 p.m. ET: 20,207,011 — Total deaths: 738,910— Total recoveries: 12,452,222Map.
  2. U.S.: Total confirmed cases as of 9:30 p.m. ET: 5,140,512 — Total deaths: 164,502 — Total recoveries: 1,714,960 — Total tests: 63,252,257Map.
  3. States: Georgia reports 137 coronavirus deaths, setting new daily record Florida reports another daily record for deaths.
  4. Health care: Trump administration buys 100 million doses of Moderna's coronavirus vaccine.
  5. Business: Moderna reveals it may not hold patent rights for vaccine.
  6. Sports: Big Ten scraps fall football season.
  7. World: Anthony Fauci "seriously" doubts Russia's coronavirus vaccine is safe
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World coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Axios Visuals

New Zealand Prime Minister Jacinda Ardern said it's too early to say whether next month's elections will be postponed after she announced Tuesday four people had tested positive for COVID-19 after no local cases for 102 days.

Zoom in: NZ's most populous city, Auckland, has gone on lockdown for 72 hours and the rest of the country is under lesser restrictions.

Voters cast ballots in Minnesota, Georgia, Connecticut, Wisconsin and Vermont

Photo: Spencer Platt/Getty Images

Primary elections are being held on Tuesday in Minnesota, Georgia, Connecticut, Vermont and Wisconsin.

The big picture: Georgia and Wisconsin both struggled to hold primaries during the coronavirus pandemic, but are doing so again — testing their voting systems ahead of the general election. Rep. Ilhan Omar (D-Minn.) is facing a strong challenger as she fights for her political career. In Georgia, a Republican primary runoff pits a QAnon supporter against a hardline conservative.