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Photo: Andrew Harrer / Bloomberg via Getty Images

Charter Communications, Cox Communications and Comcast, which collectively own a cross-screen media sales company called NCC Media, are creating a new division within NCC to design, sell and deploy ads across the data networks of the three companies. The companies said Wednesday that they will launch the division later this year.

Why it matters: Data-based ad sales is the future of advertising. They are more cost-efficient and can better target individuals, increasing the likelihood that the ads are more receptive and; therefore, effective, for users. TV networks and digital websites are similarly forming these types of combined networks to sell ads, because the larger your footprint, the stronger your data sets are.

How it works: The group will use aggregate data to create highly-targeted (also known as "advanced" in the TV world) video ad products that can be purchased at scale. Marketers get the benefit of targeting big audiences with more personalized messages, as well as better measurement about how those ads perform.

Go deeper: TV networks race into data-based ad sales

Go deeper

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Ipsos poll: COVID trick-or-treat.
  2. World: Greece tightens coronavirus restrictions as Europe cases spike.
  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Education: Surge threatens to shut classrooms down again.
  5. Technology: Fully at-home rapid COVID test to move forward.
  6. Travel: CDC replaces COVID-19 cruise ban with less restrictive "conditional sailing order."

Trump's legacy is shaped by his narrow interests

Illustration: Annelise Capossela/Axios

President Trump's policy legacy is as much defined by what he's ignored as by what he's involved himself in.

The big picture: Over the past four years, Trump has interested himself in only a slim slice of the government he leads. Outside of trade, immigration, a personal war against the "Deep State" and the hot foreign policy issue of the moment, Trump has left many of his Cabinet secretaries to work without interruption, let alone direction.

Bryan Walsh, author of Future
5 hours ago - Technology

AI and automation are creating a hybrid workforce

Illustration: Annelise Capossela/Axios

AI and automation are receiving a boost during the coronavirus pandemic that in the short term is creating a new hybrid workforce rather than destroying jobs outright.

The big picture: While the forces of automation and AI will eliminate some jobs and create some new ones, the vast majority will remain but be dramatically changed. The challenge for employers will be ensuring workforces are ready for the effects of technology.

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