Apr 4, 2018

3 big cable companies team up on major ad sales effort

Photo: Andrew Harrer / Bloomberg via Getty Images

Charter Communications, Cox Communications and Comcast, which collectively own a cross-screen media sales company called NCC Media, are creating a new division within NCC to design, sell and deploy ads across the data networks of the three companies. The companies said Wednesday that they will launch the division later this year.

Why it matters: Data-based ad sales is the future of advertising. They are more cost-efficient and can better target individuals, increasing the likelihood that the ads are more receptive and; therefore, effective, for users. TV networks and digital websites are similarly forming these types of combined networks to sell ads, because the larger your footprint, the stronger your data sets are.

How it works: The group will use aggregate data to create highly-targeted (also known as "advanced" in the TV world) video ad products that can be purchased at scale. Marketers get the benefit of targeting big audiences with more personalized messages, as well as better measurement about how those ads perform.

Go deeper: TV networks race into data-based ad sales

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America's dwindling executions

The Trump administration wants to reboot federal executions, pointing to a 16-year lapse, but Pew Research reports the government has only executed three people since 1963.

The big picture: Nearly all executions in the U.S. are done by states. Even those have been steadily dropping for two decades, per the Bureau of Justice Statistics (BJS) — marking a downward trend for all executions in the country.

Top NSC official may be moved after "Anonymous" rumor fallout

President Trump at the Daytona 500. (Photo: Chris Graythen/Getty Images)

Top Trump administration officials are in discussions to reassign deputy national security adviser Victoria Coates to the Department of Energy from the National Security Council, per two sources familiar with the planning.

Why it matters: Coates' working relationship with National Security Adviser Robert O'Brien, who elevated her to the deputy role only months ago, has strained amid an effort by some people inside the administration to tag her as "Anonymous" — a charge she has vehemently denied to colleagues.

Jeff Bezos commits $10 billion for climate change research

Bezos at Amazon Smbhav in New Delhi on Jan. 15. Photo: Sajjad Hussain/AFP via Getty Images

Amazon founder Jeff Bezos announced the launch of his "Earth Fund" on Monday via Instagram to fund climate change research and awareness.

What he's saying: Bezos says he's initially committing $10 billion to fund "scientists, activists, and NGOS" that are working on environmental preservation and protection efforts.