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Federica Valabrega

Wall Street pedestrians may have noticed Wednesday a new bronze statue of a small girl with her hands on her hips, staring down the famous charging Wall Street bull. For now, the groups behind it have a permit to keep the "Fearless Girl" installed for a week, but are in conversations to extend the permit to a month.

The piece was placed there on the eve of International Women's Day for one week by McCann NY, one of the largest advertising agencies in the country, and its client State Street Global Advisors, a $2.5 trillion investment company. A plaque next to the statue reads "Know the power of women in leadership. She makes a difference."

Why it matters: This is a great example of how place-based messaging can be very effective. The copper statue has so far has received ample earned media (Reuters, AdWeek, Wall Street Journal, Business Insider, Huffington Post) and the hashtag #fearlessgirl has reached an estimate of approximately a quarter million people in less than one day, according to TweetReach. The NYC Department of Transportation estimates over 20,000 people walk on Wall Street, presumably McCann and SSGA's target audience, during rush hour each day.

Go deeper

Woman who allegedly stole laptop from Pelosi's office to sell to Russia is arrested

Photo: FBI

A woman accused of breaching the Capitol and planning to sell to Russia a laptop or hard drive she allegedly stole from Speaker Nancy Pelosi's office was arrested in Pennsylvania's Middle District Monday, the Department of Justice said.

Driving the news: Riley June Williams, 22, is charged with illegally entering the Capitol as well as violent entry and disorderly conduct. She has not been charged over the laptop allegation and the case remains under investigation, per the DOJ.

Biden will reverse Trump's attempt to lift COVID-related travel restrictions

Photo: Tasos Katopodis via Getty

The incoming Biden administration will reverse President Trump's last-minute order to lift COVID-19 related travel restrictions, Jen Psaki, the incoming White House press secretary, tweeted.

Why it matters: President Trump ordered entry bans lifted for travelers from the U.K., Ireland, Brazil and much of Europe to go into effect Jan. 26, but the Biden administration will "strengthen public health measures around international travel in order to further mitigate the spread of COVID-19," Jen Psaki said. Biden will be inaugurated on Wednesday, Jan. 20 and Trump will no longer be president by the time the order is set to go into effect.

Dominion sends cease and desist letter to My Pillow CEO Mike Lindell

Photo: Stephen Maturen/Getty Images

Dominion Voting Systems on Monday sent a cease and desist letter to My Pillow CEO Mike Lindell over his spread of misinformation related to the 2020 election.

Why it matters: Trump and several of his allies have pushed false conspiracy theories about the company, leading Dominion to take legal action. It's suing pro-Trump lawyer Sidney Powell for defamation and $1.3 billion in damages, and a Dominion employee has sued Trump himself, OANN and Newsmax.