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(AP Photo/Carolyn Kaster, File)

Before making it big in Manhattan, both the Trumps and the Kushners made their money by serving middle-class homeowners elsewhere in New York City. As one real-estate colleague of the Kushners told New York Magazine: "You cater to the masses, you eat with the classes."

That could just as easily explain the appeal of Trump's presidential campaign to the parts of America that helped propel him to the White House. (And as Mike Allen reported this morning, will send Kushner to the White House too as an adviser.)

The entire story underscores Trump's and Kushner's instincts for marketing to the average American, but also the real estate business' essential quid-pro-quo relationship with government. Few big-city development projects are realized without changes to zoning laws that are won by developers agreeing to concessions to the public interest like affordable housing quotas. This means cozying up to folks in power, whatever the party, and using those levers to get things done.

Our take: Don't expect the president to ease up on his demands on domestic employers — for developers the line between the public and private sectors is not so clear-cut.

Go deeper

Updated 7 hours ago - Technology

From Malcolm X to "Free Britney," new media shapes the justice system

Illustration: Shoshana Gordon/Axios

True crime documentaries, podcasts and social media campaigns are bringing new attention to real-world legal proceedings — and are often affecting the outcome.

Why it matters: New media platforms can instantly put a national spotlight on cases that have long been forgotten or buried under red tape.

Updated 9 hours ago - Health

The next big bottleneck in the global vaccination effort

Illustration: Rae Cook/Axios

The world still needs more coronavirus vaccines, but an additional bottleneck has emerged in many low-income countries: They need help getting shots in arms.

Why it matters: Increasing vaccination rates across the world is both a humanitarian necessity and the best way to prevent dangerous new variants from emerging, but it increasingly requires complex problem-solving.

Updated 9 hours ago - Health

COVID-19 Omicron variant cases identified in Europe, U.K.

People wearing masks walk in London on Nov. 25. Photo: Li Ying/Xinhua via Getty Images

Health officials in the United Kingdom, Italy and Germany announced on Saturday that they've detected the first known cases of the new COVID-19 Omicron variant.

Why it matters: The discoveries come as the world scrambles to respond to concerns over the new variant, discovered in South Africa earlier this week.