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(AP Photo/Carolyn Kaster, File)

Before making it big in Manhattan, both the Trumps and the Kushners made their money by serving middle-class homeowners elsewhere in New York City. As one real-estate colleague of the Kushners told New York Magazine: "You cater to the masses, you eat with the classes."

That could just as easily explain the appeal of Trump's presidential campaign to the parts of America that helped propel him to the White House. (And as Mike Allen reported this morning, will send Kushner to the White House too as an adviser.)

The entire story underscores Trump's and Kushner's instincts for marketing to the average American, but also the real estate business' essential quid-pro-quo relationship with government. Few big-city development projects are realized without changes to zoning laws that are won by developers agreeing to concessions to the public interest like affordable housing quotas. This means cozying up to folks in power, whatever the party, and using those levers to get things done.

Our take: Don't expect the president to ease up on his demands on domestic employers — for developers the line between the public and private sectors is not so clear-cut.

Go deeper

18 mins ago - Health

CDC panel: COVID vaccines should go to health workers, long-term care residents first

Hospital staff work in the COVID-19 intensive care unit in Houston. Photo: Go Nakamura via Getty

Health-care workers and nursing home residents should be at the front of the line to get coronavirus vaccines in the United States once they’re cleared and available for public use, an independent CDC panel recommended in a 13-1 emergency vote on Tuesday, per CNBC.

Why it matters: Recent developments in COVID-19 vaccines have accelerated the timeline for distribution as vaccines developed by Pfizer and Moderna undergo the federal approval process. States are preparing to begin distributing as soon as two weeks from now.

Obama: Broad slogans like "defund the police" lose people

Snapchat.

Former President Barack Obama told Peter Hamby on the Snapchat original political show "Good Luck America" that "snappy" slogans such as "defund the police" can alienate people, making the statements less effective than intended.

What he's saying: "You lost a big audience the minute you say it, which makes it a lot less likely that you're actually going to get the changes you want done," Obama told Hamby in an interview that will air Wednesday morning at 6 a.m. EST on Snapchat.

Nasdaq's ultimatum

Photo: Kelly Sullivan/Getty Images

New diversity and inclusion rules are on the table for some of America's most powerful corporations, courtesy of one of its most powerful stock exchanges.

What's new: Nasdaq is threatening to delist companies that won't move toward having at least one woman and at least one underrepresented minority or LGBTQ person on their corporate boards.