Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
AP Photo/Marcio Jose Sanchez, File
There's an interesting divide noted in a report, commissioned by Google and put together by Deloitte, about small businesses that use digital tools: a full 50 percent of small businesses have only a limited or moderate digital presence. The report argues that small businesses that adopt digital tools (which could include, of course, Google's many offerings) do better.
The details:
- Of small businesses whose digital presence the report deems "basic" — which accounted for 20 percent of all small businesses surveyed — 90 percent don't have a website.
- Another group with slightly more advanced digital capabilities make up another 30 percent of businesses. Many of those businesses had a website, but far fewer had social media presences.
Why it matters: The findings indicate that use of many of the tools we consider part of daily life haven't totally proliferated to small businesses that make up a large portion of the economy.