"The Simpsons" reaches 30 season benchmark amid viewership decline
The Simpsons. Fox via AP
The Simpsons, along with 12 other shows, are entering at least their 10th season, which is experts believe is a modern day record despite viewership declining by more than 70%, reports Steven Zeitchik of the Washington Post.
Why it matters: Though some would say the Simpsons, entering its 30th season are dying, Zeitchik writes, the criterion for the renewal of a show has changed from what it was. Networks weigh streaming potential and the ability to sell a show overseas heavily and The Simpsons still fits the mold.