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Illustration: Axios Visuals

Facebook's announced Monday that it would begin prioritizing local news content in the News Feed. The news follows Google's confirmation last week that it's testing a hyper-local news app called Bulletin. Chief executives from local publishing groups have responded well to both efforts in statements to Axios.

Why it matters: Local and national news outlets have for months been split on the way they view their publishing relationships with Google and Facebook.

  • National news outlets have generally been more critical of Facebook's efforts to fairly compensate publishers, provide them with data and elevate their brands.
  • Local news outlets share these concerns, but see Facebook and Google as important technology partners that help them compete with national outlets for eyeballs and subscriptions.

Recent changes and product updates on both platforms have highlighted how different publishers view their relationship with Google and Facebook depending on their resources, reputations and sizes.

  • "This feels like the missing piece — or one missing piece that's crucial, anyway — in Facebook's previous algorithm announcements that caused so much anxiety among local publishers," Matt DeRienzo, executive director of Local Independent Online News Publishers, says of Facebook's latest news.
  • "I think the decision shows that Zuckerberg and Facebook are serious about following through on their commitment to support meaningful interactions that build community," says Patch CEO Warren St. John.
  • "I see it (the Google local news app) potentially as a very good thing," says Rusty Coats, CEO of the Local Media Consortium, which represents dozens of local papers and media companies, like The Seattle Times, The McClatchy Company and Cox Media Group. "It can actually be helpful data."

National news outlets, on the other hand, continue to have a more contentious relationship with the platforms. When it comes to Facebook specifically, three of the biggest industry heavyweights seem bearish on the platform's ability to make nice with mainstream publishers.

  • NBC News Chairman Andy Lack Monday at NYU: "It's not so good to be in business (say) with Facebook. They're a fake book. They are not Facebook ... They don't value having a relationship with news organizations."
  • HBO CEO Richard Plepler Monday at NYU: "Never sell them short. I listened to Andy (Lack) carefully I think h'es 100% right on the news side ... What I hope is happening there ... There's an awful lot of smart people in there — The question is: Are they smart and wise? Those things are not always the same."
  • News Corp CEO Rupert Murdoch last week in a statement: "Facebook and Google have popularized scurrilous news sources through algorithms that are profitable for these platforms but inherently unreliable. Recognition of a problem is one step on the pathway to cure, but the remedial measures that both companies have so far proposed are inadequate, commercially, socially and journalistically."

Go deeper

By the numbers: Census to show first decline of white population

Expand chart
Data: U.S. Census Bureau via Brookings Institute; Chart: Sara Wise/Axios

The latest census is expected to show the first decline in history for the nation's non-Hispanic white population, according to an analysis of U.S. Census Bureau data by the Brookings Institution's William Frey.

Why it matters: The U.S. is rapidly moving toward a majority-minority population — with the racial and ethnic diversity most apparent in younger cohorts. "This really is moving in a direction that’s going to favor the issues and the political agendas of these younger people," Frey told Axios.

56 mins ago - Politics & Policy

Democrats plot filibuster workarounds

Illustration: Aïda Amer/Axios

Several Democratic lawmakers are moving away from calls to eliminate the filibuster while privately discussing alternatives to bypass it, Axios has learned.

Why it matters: These talks have ramped up in earnest following the Republicans’ move Tuesday to block a measure to protect and expand voting rights.

56 mins ago - Politics & Policy

Infrastructure's remaining potholes

Illustration: Shoshana Gordon/Axios

President Biden declared victory in announcing the bipartisan infrastructure package. Now comes the hard part: negotiating with his own party on the separate reconciliation bill.

Why it matters: By trying to simultaneously pass two massive spending bills, Biden and congressional leaders are attempting a legislative feat that will likely require Congress to work through its August recess — and potentially well into the fall, according to lawmakers and senior staffers.