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Snapchat, expected to file for its IPO late this week, "boldly compares itself with TV" in conversations with investors, per Mashable. One media executive who talks to the big platforms said: "Facebook, Amazon, even Apple are willing to write massive checks, tens of millions, hundreds of millions, to build specific content for that platform."
Why Snapchat plans more shows: "Few on the street recognized Peter Hamby, Snap's head of news and host of 'Good Luck America,' when he was a political reporter at CNN. Now, he's the 'Snapchat guy.' Exclusivity, Snapchat says, means quality."