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Axios' Sara Fischer with Snapchat's Peter Hamby. Photo: Chuck Kennedy

Axios' Sara Fischer put the future of media on the hot seat at Axios' Future of Media event Tuesday evening in D.C., which highlighted insights from Axios' Co-Founder & CEO Jim VandeHei and experts at Snapchat, Edelman, and Goldman Sachs. To kick it off, VandeHei pointed out that "all of our minds are cluttered…to punch through you need something sharp and clear. That's what we tell advertisers" at Axios.

What separates Snapchat from other platforms is that "we have hired journalists" to "add context to" the content on Snapchat to "curate" the video and content, Snapchat's Peter Hamby, the host of Good Luck America, said. He added "most video content on your phones is just repurposed from television."

Dealing with Trump: Laura Gentles, Executive Vice President and Group Head and Client Relationship Manager said, "we always have to think strategically about ways to avoid the spotlight" for clients at Edelman, citing an example of how employees have had to advise clients on how to deal with when Trump tweets at them.

The most surprising media trend to Liz Bowyer, Global Co-Head of Brand & Content Strategy at Goldman Sachs, is how podcasts have taken off. "That people still want to be informed, that they're willing to engage in content in long form, it's not just quick, snappable" content is a surprise.

"The pendulum swinging against social platforms," like Facebook, is the media trend that's caught VandeHei most off guard. "You basically went from an era where we all were gaga about people having massive controls over…our data…That has swung back."

One of Sara Fischer's speed round questions for each panelist: The future of media is…

  • VandeHei: "a hell of a lot different than it is today"
  • Hamby: "vertical video"
  • Gentles: "audience"
  • Bowyer: "hopeful. I think it's been incredibly messy…it's been the wild west of content. We're at an inflection point."

Go deeper

Updated 13 hours ago - Technology

From Malcolm X to "Free Britney," new media shapes the justice system

Illustration: Shoshana Gordon/Axios

True crime documentaries, podcasts and social media campaigns are bringing new attention to real-world legal proceedings — and are often affecting the outcome.

Why it matters: New media platforms can instantly put a national spotlight on cases that have long been forgotten or buried under red tape.

Updated 15 hours ago - Health

The next big bottleneck in the global vaccination effort

Illustration: Rae Cook/Axios

The world still needs more coronavirus vaccines, but an additional bottleneck has emerged in many low-income countries: They need help getting shots in arms.

Why it matters: Increasing vaccination rates across the world is both a humanitarian necessity and the best way to prevent dangerous new variants from emerging, but it increasingly requires complex problem-solving.

Updated 16 hours ago - Health

COVID-19 Omicron variant cases identified in Europe, U.K.

People wearing masks walk in London on Nov. 25. Photo: Li Ying/Xinhua via Getty Images

Health officials in the United Kingdom, Italy and Germany announced on Saturday that they've detected the first known cases of the new COVID-19 Omicron variant.

Why it matters: The discoveries come as the world scrambles to respond to concerns over the new variant, discovered in South Africa earlier this week.