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The economic messages that resonate with registered voters

Mike Allen, author of AM

Demos (pronounced with long "e") — a public-policy group trying to shape a Democratic agenda on working-class issues like household indebtedness, college affordability and economic challenges facing young people — tested economic messages with an online survey of 1,536 registered voters in June.

Expand chart

Data: Demos online survey of registered voters conducted June 5-14 2017; Chart: Chris Canipe / Axios

The most popular messages among all registered voters:

  • Protect deals (Social Security, Medicare, protections for equal pay and workers' rights).
  • Pocketbook issues.
  • Squeezed out: redistribute some wealth so that income gaps don't disadvantage hardworking Americans.
  • Reinvent the economy so that hard work is rewarded and opportunity exists for those willing to work hard.
  • Debt-free college (prioritize higher education and help states invest in public institutions).

See the key findings (5 pages).

See the cross tabs (23 pages).

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