Al Roker marvels at the corona (NBC News)

Brian Williams had a great eclipse lead-in on his 11 p.m. MSNBC show, "The 11th Hour": "Just when we thought we run the show down here ... "

It was a rare day of community for America: to obsess about something non-Trump — something that was bigger than ourselves, and something that was terrifying to the ancients, but a diversion and fascination (and, yes, commercial opportunity) for us.

Of all the eclipse anchors, Fox's Shep Smith had by far the most fun, racing maniacally around the "Fox News Deck," his personal set, and having fun with the different brands of gum, cereal, etc., boxes that people were using for their eclipse-viewing gizmos:

"Gotta give us names on pets. C'mon: We love the pets! ... It's interesting that NASA has been able to place its logo next to the sun — see that over there. ... Tell us something amazing! ... No! No! Mr. Production Manager, remove the clouds!"

The networks branded the once-in-a-lifetime event:

  • Fox News graphics heralded "FIRST COAST-TO-COAST TOTAL SOLAR ECLIPSE IN 99 YEARS."
  • CNN — which at times had double "ECLIPSE CAM" boxes, with a tiny Wolf Blitzer head floating between them — dubbed it '"ECLIPSE OF THE CENTURY."
  • CBS went picture-in-picture during ads, keeping the eclipse image live.
  • ABC's coverage of 'THE GREAT AMERICAN ECLIPSE" included countdown clocks "TO END OF TOTALITY" and "TO NEXT TOTALITY."
  • MSNBC called it "TOTAL ECLIPSE 2017."

CNN got the last word, tracking the solar stunner after it was over on the U.S. mainland at 3 p.m. ET, with live cruise-ship coverage "Aboard Royal Caribbean in Atlantic Ocean" — from the Bermuda Triangle.

Go deeper

Ina Fried, author of Login
26 mins ago - Technology

Amazon wants to flood America with Alexa cameras and microphones

Photo: Amazon

In a Thursday event unveiling a slew of new home devices ahead of the holidays, Amazon made clearer than ever its determination to flood America with cameras, microphones and the voice of Alexa, its AI assistant.

The big picture: Updating popular products and expanding its range to car alarms and in-home drones, Amazon extended its lead in smart home devices and moved into new areas including cloud gaming and car security. The new offerings will also fuel criticism that the tech giant is helping equip a society built around surveillance.

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Oil's turbulent long-term future

Illustration: Aïda Amer/Axios

The oil sector is facing risks from all sides.

Why it matters: Risk in the industry is nothing new. But these are especially turbulent and uncertain times. The industry's market clout has waned, the future of demand is kind of a mystery, and future U.S. policy is too, just to name three.

Meadows on Wray's voter fraud dismissal: "He has a hard time finding emails in his own FBI"

White House chief of staff Mark Meadows dismissed FBI Director Chris Wray's testimony that the U.S. has never historically seen evidence of widespread voter fraud, including by mail, during an appearance on "CBS This Morning" on Friday.

Why it matters: Meadows' statement highlights the Trump administration's strategy to sow doubt in November's election results by challenging the legitimacy of mail-in ballots, which are expected to skew heavily in Democrats' favor.

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