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The anti-Obamacare repeal ads have begun

Scott Clause / The Daily Advertiser via AP

Well, that didn't take long. Two days after Republicans in the Ways and Means and Energy and Commerce Committees voted to repeal and replace Obamacare, they're now being targeted by social media ads accusing them of doing things like voting to "strip away health care" from their constituents.

Save My Care, a grassroots coalition of health care advocates, is launching the five-figure ad buy, which will run the ads on social media and encourage voters to demand their representatives change their position before the bill reaches the House floor.

Who's being targeted: 13 members of the two committees.

  • Chris Collins of New York
  • Ryan Costello of Pennsylvania
  • Carlos Curbelo of Florida
  • Leonard Lance of New Jersey
  • Pat Meehan of Pennsylvania
  • Tim Murphy of Pennsylvania
  • Erik Paulsen of Minnesota
  • Dave Reichert of Washington
  • Jim Renacci of Ohio
  • Pete Roskam of Illinois
  • Pat Tiberi of Ohio
  • Tim Walberg of Minnesota
  • Mimi Walters of California

Many are the same members who have already been targeted in town halls, and all are from purple or blue states. The ads look like this:

Similar social media ads will appear in all the targeted districts.

This is just the beginning. Expect much, much more like this to come. Health care policy is painful. And recess is coming, meaning more brutal town halls.