Photo: Maciej Luczniewski/NurPhoto via Getty Images

Text message reminders for parents have led to an increase in reading to toddlers and a rise in Head Start enrollment and school attendance, new research shows.

Why it matters: Despite emerging technologies in early childhood education from Big Tech, researchers say that behavioral targeting via text is the most affordable option for parents — especially low-income ones — to help their children stay on track, USA Today reports.

The big picture: Several studies show that text programs have a "big impact on parental decision-making."

  • A study from a Head Start center in Chicago showed parents were more likely to read to their children if they received text alerts that encouraged them to follow through, per USA Today.
  • In 2018, the Bezos Family Foundation created a weekly text program that gives parents ideas for free, on-the-spot activities to engage the minds of their children.
  • One study from the Education Research Alliance for New Orleans sent personalized texts to parents on how they could enroll their children in Head Start, which led to more sign-ups compared to families who did not receive the reminders.
  • At the high school level, text reminders to parents led to teens skipping fewer classes, completing more homework and earning higher grades, per a study from Columbia University.

Go deeper: The digital babysitter generation

Go deeper

Republicans and Dems react to Coney Barrett's Supreme Court confirmation

President Trump stands with Judge Amy Coney Barrett after she took the constitutional oath to serve as a Supreme Court justice during a White House ceremony Monday night .Photo: Tasos Katopodis/Getty Images)

President Trump said Judge Amy Coney Barrett's Senate confirmation to the Supreme Court and her subsequent taking of the constitutional oath Monday was a "momentous day," as she she vowed to serve "without any fear or favour."

  • But as Republicans applauded the third conservative justice in four years, many Democrats including Speaker Nancy Pelosi (Calif.) warned of consequences at the rush to confirm a replacement for the late Justice Ruth Bader Ginsburg ahead of the Nov. 3 election, with progressives leading calls to expand the court.
Ina Fried, author of Login
19 mins ago - Science

CRISPR pioneer: "Science is on the ballot" in 2020

Photo: "Axios on HBO"

In her three decades in science, Jennifer Doudna said she has seen a gradual erosion of trust in the profession, but the recent Nobel Prize winner told "Axios on HBO" that the institution itself has been under assault from the current administration.

  • "I think science is on the ballot," Doudna said in the interview.

Why it matters: That has manifested itself in everything from how the federal government approaches climate change to the pandemic.

Ted Cruz doesn't think the Hunter Biden attacks are working

Republican Sen. Ted Cruz told "Axios on HBO" he doesn't think the Trump campaign's focus on the Biden family's business dealings are having any sway with voters.

The big picture: After watching the Trump-Biden debate with "Axios on HBO" on Thursday night, Cruz said he thought Trump had done very well. But when asked whether he thought voters were moved by the release of the Hunter Biden emails, Cruz replied, "I don't think it moves a single voter."

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