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Tesla removes "self-driving" language from car promotions

Red Tesla Sedan driving on the road.
Tesla Model S P85D. Photo: Myung J. Chun/Los Angeles Times via Getty Images.

Tesla is changing the messaging on its cars by pulling a long-standing promise of a "Full Self-Driving" option from the order page on the company’s website, per The Verge. CEO Elon Musk tweeted the wording was causing too much confusion.

Why it matters: Cars that advertise as self-driving have misled consumers to believe that the cars are fully autonomous. Tesla cars that have a semi-autonomous driver assistance system have crashed and caused fatalities, which raises the question if enough drivers know how to operate them.

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