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Photo: Apple

Season two of Apple's hit comedy "Ted Lasso" debuted as one of the most in-demand TV shows in the U.S. and globally over the weekend, according to data from Parrot Analytics provided exclusively to Axios.

Why it matters: The comedy is Apple's first major hit since introducing Apple TV+ in 2019. Unlike many of the popular series taking off on other streaming services, it isn't a super hero show.

The big picture: Parrot's data shows that Ted Lasso has been a huge driver of Apple TV+’s "demand share" growth in the U.S. and worldwide over the last year.

  • That matters because "demand" for original TV content is often often a leading indicator of subscriber growth.
  • Demand is a proprietary metric used by Parrot to measure an audience's appetite for TV content.

By the numbers: When Apple initially debuted the first season of Ted Lasso last year, Apple TV+ had a 3.5% "demand share" globally amongst all streaming services. Since debuting Ted Lasso, it's increased its demand share by 54%.

Driving the news: As of Saturday, July 24, the series was also the second-most in-demand digital original in the U.S., just behind Disney+’s new Marvel series "Loki."

  • "Ted Lasso" was also America’s eighth-most in-demand overall show, per Parrot, with 40 times more audience demand than the average show in the U.S.
  • The Jason Sudeikis-led show was the 18th-most in-demand show in the world, and the seventh-most in-demand digital original series in the world.

Be smart: Audience demand for the Ted Lasso's season two debut has grown exponentially over season one.

  • Season two debuted with 39 times the demand of the average show in the U.S. — more than 20 times the demand that season one commanded at its debut.
  • Globally, season two debuted with 41 times demand of average show worldwide, more than 80 times the demand of season one commanded globally at its debut.

Apple says the premier episode of Ted Lasso season two brought in its biggest audience of any original film or TV show on Apple TV Plus, per Variety.

Bottom line: "In an era of TV dominated by anti-heroes, post-apocalyptic wastelands and misbehaving leads, Apple TV+’s Ted Lasso is proving that positivity and optimism can pay off with massive audience demand," writes Wade Payson-Denney, Press Insights Analyst at Parrot.

What's next: Parrot expects Apple's streaming demand market share to continue to rise with the release of new weekly episodes of the show's second season.

  • Apple reports earnings Tuesday after market close.

Go deeper

Ina Fried, author of Login
Oct 19, 2021 - Technology

Apple's latest MacBook Pros add new chips

Photo: Apple

The new MacBook Pros unveiled Monday don't just feature all-new Apple-designed chips, but also bring back a bunch of much beloved features not found in recent years, including a card slot, MagSafe magnetic power cord and physical function keys.

Why it matters: The return of these features addresses shortcomings that were especially nagging on laptops costing $2,000 and up, though they weren't necessarily deal breakers. Plus, it shows that Apple is willing to listen to customers — eventually.

Anti-abortion activists' Supreme Court dreams are coming true

Photo illustration: Annelise Capossela. Photos: Kevin Dietsch/Getty Images

This is the moment the conservative legal movement has been building toward for decades: The solidly conservative Supreme Court is about to hear two major abortion cases within a month of each other.

Why it matters: All of this is likely to end with significant new restrictions on abortion and a clear path for Republican-led states to win the next big abortion cases, too — the culmination of a long and bitter fight for control of the judiciary.

Felix Salmon, author of Capital
3 hours ago - Economy & Business

Trump's volatile return to the stock market

Expand chart
Data: YCharts; Chart: Axios Visuals 

Donald Trump this week became both a meme stock and a social-media entrepreneur at the same time, by announcing that a new company called Trump Media & Technology Group was going to merge with an existing company listed on the stock market.

Why it matters: The medium-term promise of Trump's media company is that it will replace Twitter for anybody wanting to keep track of Trump's messages. The short-term promise is that it can be a hot new speculative vehicle for people wanting to get rich quick in the stock market.