There is a pitched struggle underway between the makers of fake AI-generated videos and images and forensics experts trying desperately to uncover them. And the detectives are losing.
Why it matters: Their effort is the leading edge in a massive scramble to stave off a potential landscape in which it's impossible to know what's true and what isn't.
As presidential campaigns gather steam, a niche world of consultants and tech vendors has popped up with the promise of helping them fight off online disinformation.
The catch: These efforts have gained little traction, in part because they offer a dizzying array of options at a confounding spread of prices — from around $3,000 to nearly $300,000 a year — potentially leaving campaigns without a weapon against the predicted onslaught.
Facing a widely predicted onslaught of fake political videos before the 2020 election, social media companies are the bulwark that will either keep the videos at bay or allow them to flood the internet.
But, but, but: These platforms are loath to pass judgment on a clip's veracity on their own — an approach experts say could lead to a new election crisis.
Americans view made-up news and information as a bigger problem than other critical issues, including terrorism, immigration, climate change and racism, according to a new survey from Pew Research Center.
Why it matters: The survey finds that Americans feel more worried today about fake news because it's undermining their trust in key institutions, like government and the media.
The 2020 presidential campaigns appear to have done little to prepare for what experts predict could be a flood of fake videos depicting candidates doing or saying something incriminating or embarrassing.
Driving the news: The recent manipulated video of House Speaker Nancy Pelosi was just a taste of what could lie ahead. Fake video has the potential to sow huge political chaos, and countering it is wildly difficult. And right now, no one can agree who's responsible for countering it.
Russian efforts to sow discord ahead of the 2020 elections appear focused on fear-mongering around health care issues.
Why it matters: Misinformation online can have real-world health and safety repercussions.
Welcome to our sad, new, distorted reality — the explosion of fake: fake videos, fake people on Facebook, and daily cries of "fake news."
Driving the news: This week we reached a peak fake, with Facebook saying it had deleted 2.2 billion fake accounts in three months, a fake video of Speaker Nancy Pelosi going viral, and Trump going on a fresh "fake news" tear.
An altered video of House Speaker Nancy Pelosi that shows her speaking slowly as if drunk is spreading on social media.
Why it matters: The clip, which appears to have been slowed to make Pelosi's speech sound slurred, has found traction on Facebook, Twitter and YouTube, highlighting how easily even the simplest manipulated media can mushroom on social platforms.
Comedian Joe Rogan has said all sorts of things on his popular, freewheeling podcast. But he probably hasn't said this: "Now that we have deepfakes and fake voices, I'm starting to believe that we're not far off from simulations after all."
What's happening: You can now hear him intone those words in his distinctive Rogan way right here.
Thirty years after his death, Salvador Dalí wants to take a photo with you.
What’s happening: In a Florida museum dedicated to the surrealist’s life, a new installation reanimates him in an interactive AI-altered video, or deepfake, The Verge’s Dami Lee reports.