Google says it plans to officially cease support for third-party cookies by late 2023, after initially promising to do so by the beginning of 2022.
Why it matters: The tech giant says it needs more time to work with industry partners to incorporate and test feedback about new cookie-replacement proposals from the ad industry, including Google's proposed cookie alternative, a contextual targeting solution called "FLoC."
The government's attempt 20 years ago to split up Microsoft failed, and sanctions didn't break its hold on the desktop, but many of Windows' current challenges stem from how the company reacted to its years of fighting regulators around the world.
Why it matters: Facebook, Google, Amazon and Apple all face threats from regulators. Even if the companies win those conflicts, just fighting the battle can put them at a disadvantage.
The European Commission opened a formal antitrust investigation on Tuesday into whether Google has abused its market position by favoring its own online display advertising technology.
Why it matters: The probe will target parts of Google's massive $147 billion annual ads business that have never been investigated formally by regulators, including ways its advertising practices may have shaped its dominance on its video platform YouTube.
Tech giants like Facebook, Spotify and Twitter are racing to build and acquire new tools that will help them compete with smaller upstarts for the attention of individual creators.
Why it matters: The attention economy shifted significantly during the pandemic towards individual creators who make content for niche groups of fans. Now that brands and consumers are catching on, Big Tech firms want in.
Sony will allow "Cyberpunk 2077" to be sold on its online PlayStation store starting June 21, the game's creators at CD Projekt Red said today.
Why it matters: Sales of the buggy would-be blockbuster have been hit hard since Sony delisted the game shortly after its launch.
Thrasio, a Walpole, Mass.-based acquirer of Amazon third-party private-label businesses, is in talks to go public via Churchill Capital V (NYSE: CCV), a SPAC led by Michael Klein, per Bloomberg. The implied valuation could top $10 billion.
Why it matters: This comes just days after Congress introduced a bipartisan bill that would break apart Amazon's control of its marketplace, thus benefiting the sorts of sellers that Thrasio rolls up.
Naftali Bennett yesterday became prime minister of Israel, succeeding Benjamin Netanyahu, after his power-sharing government survived a vote of confidence.
Why it matters: Bennett becomes Israel's first new prime minister since 2009, and he takes office as Netanyahu stands trial for corruption.
Google said Monday that it is bringing Workspace, its rebranded G Suite, to all users, including consumers and education customers. With Workspace, Google is trying to better integrate its email, chat and productivity apps.
Why it matters: Google has 3 billion users for its collaboration tools, up from 2 billion a year ago. Workspace is designed to compete with both Microsoft Office and a variety of newer upstart productivity tools.
Amazon on Thursday said it was adjusting its policy on remote work, after earlier indicating it planned to return to an office-first culture as the pandemic eases. Under the new guidance, Amazon says most office workers will need to come in just three days per week, with further leniency possible.
The big picture: Some tech companies, including Twitter and Square, are offering workers the ability to remain fully remote, while even office-centric companies like Apple and Amazon, are recognizing the need for flexibility.
Carolyn Everson, Facebook's longtime head of global ad sales, has left the company, Axios has confirmed.
Why it matters: Everson led Facebook through years of record ad growth, but also through intense scrutiny around Facebook's role in promoting nefarious content.