Just days after it announced a visual product search partnership with Amazon, Snapchat is launching a slew of new ad products that will help the tech giant go all in on its push to win e-commerce dollars.
Why it matters: Despite having dramatically improved its ad program, Snapchat's ad revenues have so far been a disappointment to Wall Street — but e-commerce is a market in which Snapchat thinks it can be very competitive.
What's new: Snapchat is launching several new advertising products and capabilities to lure e-commerce advertisers.
The bigger picture: When Snapchat first launched its ads business, most of the clients they were working with were trying to spread general awareness about their brand in the same way advertisers use TV campaigns.
The bottom line: These particular additions to its advertising product suite will help e-commerce, direct response, and data-driven performance marketing, allowing Snapchat to compete with other Big Tech platforms for ad dollars.
More than 175 million health care records have been breached since 2010, and they’re getting more vulnerable every year, according to a new analysis published in the Journal of the American Medical Association.
By the numbers: The total number of breaches is increasing — from 99 in 2010 to 344 in 2017. Doctors and hospitals are breached most frequently, but insurers’ breaches expose the most individual records.
Data breaches that affect more than 500 people have to be reported to the federal government. There have been more than 2,100 of them since 2010.
Between the lines: A handful of high-profile hacks against large insurance companies in 2015 seem to have been especially damaging.
