Illustration: Lazaro Gamio/Axios

Tech giants, eager to capitalize on shifting music consumption trends pegged to the rise of TikTok, are pushing to line up music rights with record labels and launch partnerships with music distributors.

Why it matters: “Music is a giant driver of social media, attracting enormous followers," says Mitch Glazier, Chairman and CEO of the Recording Industry Association of America (RIAA). "As live streaming and new social media platforms emerge, they must be accountable, compete fairly, and respect the work of music creators posted online.”

Driving the news: TikTok on Monday announced a partnership with UnitedMasters, a music distributor, for artists discovered on TikTok to distribute their music to fans on other music streaming platforms, like Spotify, YouTube or Apple Music.

  • The partnership will strengthen TikTok's relationships with artists and music creators who use the app, at a time when TikTok's rivals are pushing to broker deals with music labels, and strengthen their ties to the music community.
  • Facebook last month announced deals with a slew of music labels, including Sony Music Group, Universal Music Group, Warner Music Group, Merlin and others to be able to showcase music videos on its platform.  
  • Snapchat last month confirmed that it is in the early stages of testing new ways to integrate music into Snapchat after brokering licensing partnerships with Warner Music Group, Universal Music Group, and others.

Be smart: YouTube has long been one of the biggest players in the on-demand music market.

  • YouTube streams so many music videos, in fact, that a 2017 report found that YouTube alone then accounted for 46% of all time spent listening to on-demand music.

The big picture: TikTok's rise to social media dominance has helped fuel a social media karaoke and music video boom.

Go deeper

The WeChat ban vs. the First Amendment

Illustration: Sarah Grillo/Axios

The Trump administration said Monday it would challenge a federal court ruling Sunday that temporarily blocked its attempt to curb the use of Chinese messaging and e-commerce app WeChat in the U.S.

The big picture: WeChat's ban has had a lower profile than TikTok's, but the fate of the app, widely used by Chinese people around the world to stay in touch with family and friends, is at least as consequential.

TikTok's content-moderation time bomb

Illustration: Aïda Amer/Axios

When the dust finally clears from the fight over TikTok, whoever winds up running the burgeoning short-video-sharing service is likely to face a world of trouble trying to manage speech on it.

Why it matters: Facebook’s story already shows us how much can go wrong when online platforms beloved by passionate young users turn into public squares.

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Major climate news arrived on Tuesday when Chinese President Xi Jinping said China would aim for "carbon neutrality" by 2060 and a CO2 emissions peak before 2030.

Why it matters: China is by far the world's largest greenhouse gas emitter. So its success or failure at reining in planet-warming gases affects everyone's future.

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