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C_osett/flickr

Amazon, Twitter, Facebook and YouTube have all submitted bids to stream Thursday night NFL games next season, Recode reports. Other companies likely also submitted bids, as groups like Yahoo and Verizon both competed for the contract last year. Here's where each company stands:

  • Twitter won the coveted deal to stream 10 games last year for 10 million dollars, a drop in the bucket compared to the streaming rights major networks have to pay. But it seems the investment only somewhat paid off for Twitter. While each game last year drew an average of 3.5 million unique viewers, Twitter's revenue and monthly active user base both only increased by less than 1% during the quarter.
  • Amazon reportedly outbid Twitter by $5 million last year, but they still lost the deal.
  • Facebook is pushing to win the sports live streaming business, and announced a partnership to stream MLB games earlier this month.
  • YouTube should be best positioned to win the deal, since it has the largest streaming audience and a pre-existing Google VR partnership with the NFL, but the company is currently going through a bit of an advertising and branding crisis that could make the NFL wary of doing business with them

Why it matters: Social and streaming companies are brokering content deals to win over TV audiences, in an attempt to eat at the $72 million U.S. TV ad market. They're going after sports deals for their live-streaming platforms because unlike most TV content, sports are still viewed live. (Per comScore, 90% of sports games are watched live, as opposed to 71% of dramas.)

Go deeper

Collins helps contractor before pro-Susan PAC gets donation

Sen. Susan Collins during her reelection campaign. Photo: Scott Eisen/Getty Images

A PAC backing Sen. Susan Collins in her high-stakes reelection campaign received $150,000 from an entity linked to the wife of a defense contractor whose firm Collins helped land a federal contract, new public records show.

Why it matters: The executive, Martin Kao of Honolulu, leaned heavily on his political connections to boost his business, federal prosecutors say in an ongoing criminal case against him. The donation linked to Kao was veiled until last week.

How cutting GOP corporate cash could backfire

Illustration: Aïda Amer/Axios

Companies pulling back on political donations, particularly to members of Congress who voted against certifying President Biden's election win, could inadvertently push Republicans to embrace their party's rightward fringe.

Why it matters: Scores of corporate PACs have paused, scaled back or entirely abandoned their political giving programs. While designed to distance those companies from events that coincided with this month's deadly siege on the U.S. Capitol, research suggests the moves could actually empower the far-right.

5 hours ago - Politics & Policy

Scoop: Kaine, Collins pitch Senate colleagues on censuring Trump

Sen. Tim Kaine speaks with Sen. Susan Collins. Photo: Andrew Harnik/AP via Getty Images

Sens. Tim Kaine and Susan Collins are privately pitching their colleagues on a bipartisan resolution censuring former President Trump, three sources familiar with the discussions tell Axios.

Why it matters: Senators are looking for a way to condemn Trump on the record as it becomes increasingly unlikely Democrats will obtain the 17 Republican votes needed to gain a conviction in his second impeachment.