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C_osett/flickr

Amazon, Twitter, Facebook and YouTube have all submitted bids to stream Thursday night NFL games next season, Recode reports. Other companies likely also submitted bids, as groups like Yahoo and Verizon both competed for the contract last year. Here's where each company stands:

  • Twitter won the coveted deal to stream 10 games last year for 10 million dollars, a drop in the bucket compared to the streaming rights major networks have to pay. But it seems the investment only somewhat paid off for Twitter. While each game last year drew an average of 3.5 million unique viewers, Twitter's revenue and monthly active user base both only increased by less than 1% during the quarter.
  • Amazon reportedly outbid Twitter by $5 million last year, but they still lost the deal.
  • Facebook is pushing to win the sports live streaming business, and announced a partnership to stream MLB games earlier this month.
  • YouTube should be best positioned to win the deal, since it has the largest streaming audience and a pre-existing Google VR partnership with the NFL, but the company is currently going through a bit of an advertising and branding crisis that could make the NFL wary of doing business with them

Why it matters: Social and streaming companies are brokering content deals to win over TV audiences, in an attempt to eat at the $72 million U.S. TV ad market. They're going after sports deals for their live-streaming platforms because unlike most TV content, sports are still viewed live. (Per comScore, 90% of sports games are watched live, as opposed to 71% of dramas.)

Go deeper

Obama stumps for McAuliffe, urges Virginians not "to go back to the chaos"

Photo: Win McNamee/Getty Images

Former President Barack Obama framed a Nov. 2 gubernatorial race as a bellwether for the Democratic Party and the country, telling a crowd at a campaign event for Terry McAuliffe on Saturday that "I believe you, right here in Virginia, are going to show the rest of the country and the world that we're not going to indulge in our worst instincts."

Why it matters: With just over a week to go before Election Day in the Commonwealth, McAuliffe is bringing out the big guns. The 44th president appeared on the campus of Virginia Commonwealth University to urge supporters to get to the polls.

Bryan Walsh, author of Future
4 hours ago - Politics & Policy

Axios AM Deep Dive: America’s murder surge

Photo illustration: Sarah Grillo/Axios. Photo: Erik McGregor/LightRocket via Getty Images

Homicides rose at the fastest rate in at least six decades last year. This Axios AM Deep Dive, led by Future correspondent Bryan Walsh, looks at the state of gun crime.

8 hours ago - Politics & Policy

Senate Democrats target billionaires

Illustration: Annelise Capossela/Axios

After failing to get a deal on other planned tax increases, key Senate Democrats are pivoting to a billionaires' income tax to pay for President Biden's social spending.

The big picture: No advanced economy has attempted anything similar on such a scale.