Twitter announced Tuesday it will make pre-roll ads available on its crowdsourced live video app, Periscope. Like Facebook, Twitter will only run pre-roll ads next to vetted content from select, trustworthy publishers.
Facebook later announced it's adding more Snapchat-like photo and and video features, including a camera button that will let users post video directly to Facebook's app.
Why it matters: Companies are taking advantage of YouTube's ad crisis by rolling out timely video updates. According to Jason Beckerman, the CEO of social intelligence firm Unified, it's a smart pitch.