Mar 30, 2017

Tech giants capitalize on YouTube's loss

Twitter announced Tuesday it will make pre-roll ads available on its crowdsourced live video app, Periscope. Like Facebook, Twitter will only run pre-roll ads next to vetted content from select, trustworthy publishers.

Facebook later announced it's adding more Snapchat-like photo and and video features, including a camera button that will let users post video directly to Facebook's app.

Why it matters: Companies are taking advantage of YouTube's ad crisis by rolling out timely video updates. According to Jason Beckerman, the CEO of social intelligence firm Unified, it's a smart pitch.

"Brands are recognizing that programmatic video advertising on the internet is a risky endeavor. It's a safer bet to run video ads in closed ecosystems, like Facebook, Twitter, and Snapchat Discover, where those companies have full control to police their video content."

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Axios

18 mins ago - Politics & Policy

DOJ to treat antifa involvement in protests as domestic terrorism

Barr and Trump. Photo: Doug Mills-Pool/Getty Images

Attorney General Bill Barr said in a statement Sunday that the Justice Department will use its network of 56 regional FBI Joint Terrorism Task Forces to identify the "criminal organizers and instigators" of violence during the George Floyd protests, including antifa and similar groups.

Why it matters: Barr, President Trump and other members of the administration have pinned the blame for riots and looting over the past few days of protests against police brutality on antifa, a loosely defined far-left movement that uses violence and direct-action protest tactics.

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Mike Allen

2 hours ago - Technology

Trump and Zuckerberg share phone call amid social media furor

Photo: Alex Wong/Getty Images

In the week that President Trump took on social media, Axios has learned that he had a call Friday with Facebook CEO Mark Zuckerberg that was described by both sides as productive.

Why it matters: With the White House and Twitter at war, Facebook has managed to keep diplomatic relations with the world's most powerful social-media devotee.

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Sara Fischer

2 hours ago - Economy & Business

Twitter, Google lead chorus of brands backing George Floyd protests

Illustration: Lazaro Gamio/Axios

Twitter and Google are among the dozens of brands over the past 24 hours that have taken public stances in favor of Americans protesting racial equality. Some companies have changed their logos in solidarity with the movement, while others have pledged money in support of efforts to address social injustice.

Why it matters: The pressure that companies feel to speak out on issues has increased during the Trump era, as businesses have sought to fill a trust void left by the government. Now, some of the biggest companies are quickly taking a public stand on the protests, pressuring all other brands to do the same.

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