Stories

SaveSave story

Target says customers want it to cool the "Christmas creep"

Customers say that want stores to stop the "Christmas creep." Photo: M. Spencer Green / AP

Target said Monday that its customers want the retail giant to stop the "Christmas creep" — when stores introduce Christmas-themed merchandise long before the holiday's regular shopping season. As a result, Target said it will lay off the Christmas signing placed at the front entrances of their stores until late November, and focus on better recognizing Thanksgiving.

Flashback: The same thing happened this summer when stores began releasing a slew of fall-focused pumpkin-flavored products in July and August. The New York Times called it "Christmas creep, but orange."

This story has been updated to reflect Target is only removing the holiday signing from the front entrance of their stores until after Thanksgiving. Holiday merchandise will still be featured throughout stores beginning in early November.