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Verizon looks for Tumblr's next buyer

In this image, someone holds a phone with the Tumblr login screen displayed. The text on the screen reads: Customize how you look, be who you want.
A user tries to install Tumblr on his phone. Photo: Nasir Kachroo/NurPhoto via Getty Images

Verizon is seeking to unload Tumblr, the social network acquired by Yahoo for $1.1 billion back in 2013, per WSJ.

Why it matters: Tumblr, while unprofitable, remains home to over 450 million blogs and once was at the vanguard of social media.

Verizon CEO: Media business needs to stand on its own

Verizon CEO Hans Vestberg
Verizon CEO Hans Vestberg. Photo: Steven Ferdman/Getty Images

Verizon CEO Hans Vestberg isn't ready to ditch the telecom company's media unit, but he tells Axios it will have to make money without leveraging data from the company's wireless and wireline subscribers.

Why it matters: This is a sharp departure from the company's original premise for buying Yahoo and AOL: that Verizon could use its detailed data on subscribers to take on Google and Facebook, which together dominate digital advertising.