Women in business

The era of female marketers

Facebook VP of Global Marketing Solutions Carolyn Everson. Photo: Taylor Hill/FilmMagic

Some of the industry's most well-known and influential marketers today are female executives like GE CMO Linda Boff, Facebook VP of Global Marketing Solutions Carolyn Everson, JPMorgan Chase CMO Kristin Lemkau and Endeavor CMO Bozoma Saint John.

Why it matters: The "Mad Men" stereotype of male-dominated advertising and marketing bosses has long been challenged by women who have risen to become CMOs with personal brands that transcend their employers.

California becomes first state to mandate women on corporate boards

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California Gov. Jerry Brown signed a measure into law on Sunday that mandates all publicly traded companies with headquarters in the state to include at least one woman on their boards of directors by the end of next year.

The details: California is the first state to enact a law of this type. Under the policy, by 2021, companies with at least five directors are required to have two or three women directors, depending on the size of the board. According to Board Governance Research, women held just 15.5% of the board seats of California-based public companies in 2017.