Vox Media

Why YouTube needs principles

Illustration: Rebecca Zisser/Axios

YouTube CEO Susan Wojcicki wants rules. "From a policy standpoint, we need to be consistent," Wojcicki told Axios' Ina Fried on Monday. "If we took down that content, there would be so much other content that we would need to take down."

The state of play: There are two kinds of enforcement mechanisms. Silicon Valley engineers naturally gravitate towards rules-based systems: If this, then that. Once you set the rules, the job of enforcing them becomes routine. The alternative is a principles-based system. In the legal system, principles can be found in areas like sentencing guidelines or even the "reasonable doubt" test.

VC-backed media companies aren't like software companies

An illustration of a toothpaste tube that is squeezing out a $1 bill
Illustration: Rebecca Zisser/Axios

Last week's triple-digit layoffs at BuzzFeed and Vice were blamed, in many digital media quarters, on unrealistic growth expectations by those companies' venture capitalists. Kind of like what we heard after Mic shut down, except louder.

Yes, but: It's more complicated than that.