Virtual reality

Toy startup "Superplastic" raises $10 million in Series A funding

An illustration of an angsty-looking bunny.
Source: Superplastic Instagram account

Superplastic, a Burlington, Vt.-based designer toy startup founded by Paul Budnitz (Ello, KidRobot), has raised $10 million in Series A funding led by Craft Ventures.

Why it matters: This coincides with Superplastic trying to turn two of its most popular characters into virtual Instagram stars, a burgeoning niche.

Scoop: Startup emerges from the ashes of AR headset maker Meta

An image with the old Meta logo combined with letters to form the word metamorphosis
Photo: Meta View

A new startup has acquired the assets of defunct augmented reality headset maker Meta. Meta View, as the new company is known, has hired some of the old employees but plans to use the wide-field-of-view headset technology for a particular vertical market (which it isn't identifying).

Why it matters: The once-promising technology has a new home, but its vision of a desktop computer on your face has died with the original Meta. Meta, which had developed two generations of its AR headset, abruptly closed its doors earlier this year.