Philip Morris suspends global social media campaign

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Philip Morris International Inc. has halted a global social media campaign that featured a young international women promoting its new IQOS "heated tobacco" device, Reuters reports.

Why this matters: When the tobacco company hired 21-year-old Alina Tapilina, a Russian social media influencer, it violated the company's internal marketing standards that prohibit them from employing young celebrities or models who are under the age of 25, per CNBC. Earlier this year, CEO André Calantzopoulos said: "We at Philip Morris International do not, and will not, market or sell our products to youth," according to Reuters.

Walmart hikes age requirement to 21 for tobacco purchases

Walmart logo
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Walmart announced on Wednesday it will now require consumers to be at least 21 to buy tobacco and vaping products after the Food and Drug Administration put the supermarket on notice for selling tobacco products to underage consumers, reports AP.

The big picture: Other retailers have been either removing tobacco products from their shelves or raising the minimum purchase age requirement. Walgreens also received a warning from the FDA and announced it will be raising the minimum age to 21, reports CNBC. In April, Rite-Aid said it would start phasing out the sale of e-cigarettes and vaping products.