Tinder adds more sexual orientation options

The new sexual orientation options offered in the Tinder app
Photo: Tinder

Tinder is adding several options to make it easier for people to describe their sexual orientation and find matches better suited to them.

Why it matters: Sexuality and gender are complicated and many people say they have experienced either frustration, discrimination or both when using dating apps.

Thanks to Tinder, Match is making a killing on lonely, single millennials

A stylized chat in the Tinder service with 'Match Group' sending money bag emojis and the other person sending heart eyed emojis.
Illustration: Lazaro Gamio/Axios

Tinder has been absolute gold for Match Group, which reported first quarter earnings yesterday that sent its stock up 12% to an all-time high.

Why it matters: There's been a lot of talk about the way millennials and Gen Z communicate and the growth of social networks like Facebook, Snap and Twitter, but no company has perfectly tapped the zeitgeist of young people coupling like Match Group.