Tesla

How the Tesla drama could end

Illustration of Tesla CEO Elon Musk's head on a balloon, about to be popped by Tesla logo
Illustration: Sarah Grillo/Axios

Tesla's tumultuous year has analysts and industry pundits speculating about a possible end game for the 16-year-old electric car manufacturer, ranging from a distressed sale of the company to a soaring, China-led rebound.

Why it matters: Even once-bullish investors have turned decidedly sour on the company lately amid slowing demand for cars like the Model 3 and cash flow warnings from CEO Elon Musk. The next 6 to 12 months will be critical in determining the eventual outcome.

Elon Musk claims Tesla's pickup will cost less than $50,000

Photo: Xinhua via Getty Images

Tesla CEO Elon Musk made some news in his newly posted interview with the Tesla-focused "Ride the Lightning" podcast, when he said the company's planned pickup truck will cost less than $50,000, InsideEVs reports.

Why it matters: Pickups are hugely popular, so the ability of automakers to penetrate that market with electrics will ultimately be an important part of the wider effort to push cars with plugs into the mainstream.