Television

Streaming's cancel culture problem

Illustration: Lazaro Gamio/Axios

HBO's "Game of Thrones" may be over, but for lots of streaming media companies, winter is coming.

The big picture: Data shows that consumers across all ages are more than 30% likely to cancel a subscription streaming service after the show or series they are watching has ended. This creates big headaches for streaming companies over how to keep consumers from leaving, especially as the streaming space grows increasingly competitive.

Corporate America's "Game of Thrones" price tag

Data: Challenger, Gray & Christmas, Inc.; Chart: Axios Visuals