Television

Hasbro agrees to buy Peppa Pig studio Entertainment One for $4 billion

Peppa the Pig cartoon with her family
Peppa Pig characters. Photo: Tristan Fewings/Getty Images

Hasbro agreed to buy Entertainment One, the studio behind children's TV show "Peppa Pig," for around $4 billion.

Why it matters: This one could become a real muddy puddle. Hasbro's £5.60 per share represents a 26% premium to Thursday's closing price, but shares subsequently climbed even higher — with some investors and analysts expecting that a content company will try to top the toymaker.