Streaming media

Sinclair confirms the launch of its own streaming service

Sinclair broadcast group sign.
Photo: William Thomas Cain/Getty Images.

Sinclair Broadcast Group CEO Chris Ripley said at the NAB Show New York that his company’s rumored ad-supported streaming service, Stirr, will launch soon.

Why it matters: Sinclair is trying to grab a piece of the cord-cutting population, and will compete with dozens of local and national networks. CBS News already has an ad-supported news streaming service. This year, Fox News announced its own subscription service Fox Nation.

What networks are up against with streaming giants

Illustration: Sarah Grillo/Axios

Last week, I wrote about the race to own the future of TV, focusing largely on efforts by technology companies to invest in mobile and streaming video, and noting legacy media networks were largely behind.

The bottom line: The consensus among most analysts is that many networks don't at this point have the scale to compete directly with some of the streaming giants, in large part because they spent years as wholesalers with no direct-to-consumer relationships.