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Netflix will burn more cash than expected in 2019

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Final season of "Game of Thrones" marks decline of appointment TV

Whitewalkers from game of thrones
Two men dressed up as White Walkers at a "Game of Thrones" premiere. Photo: Mohssen Assanimoghaddam/picture alliance via Getty Images

"Game of Thrones" Season 8 premiere Sunday drew a massive 17.4 million viewers, according to HBO, beating out the show's previous record of 16.9 million viewers for the show's final episode of its seventh season.

Why it matters: One of the last remaining shows that kept appointment TV viewing culture alive is nearing its end.