Streaming media

NBCU's new streaming service Peacock goes all in on ads

Illustration: Eniola Odetunde/Axios

NBCUniversal unveiled parts of its new streaming service, Peacock, to investors in New York Thursday, promising a consumer-friendly advertising experience that would set it apart from its many competitors.

Why it matters: Unlike some of its entertainment rivals, NBCU plans to make its service mostly free to consumers, supporting it through advertising instead. Netflix and Disney, who are considered the two streaming titans to beat, are ad-free.

On-demand video rental services get awards season boost

Data: PwC and Digital TV Research; Chart: Axios Visuals

Over the last decade, transactional video on-demand (TVOD), which are services that sell or rent content on a one-time basis, have largely been challenged by the rise of subscription and advertising-based streaming services that allow users to access hundreds of titles for a monthly or yearly fee.

Case-in-point: Companies like Apple and Amazon, which still sell and rent content to users, have both invested heavily over the past year in building up their own subscription streaming platforms (SVODs).